Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Media Training. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Coach and prepare corporate spokespeople. Source: Public Relations Review 3 Turk, J.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. In some way or another, all organisations rely on reputation and awareness for success. Positive PR generates consumer interest.

Publicity 62

Publicity Brand Branding SEO 62

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. But it isn’t usually quite so simple. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. Eventually, and thankfully, DEI will be expected and not a marketing point.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Move over media relations. Finding the right means of communication will become crucial to helping build or improve the reputation of organisations or individuals.

Trends 71

Trends Reputation Course Media Relations 71

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. This global communication firm evolves, promotes and protects the brands and reputations of businesses and organizations. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. But most PR programs comprise a whole lot more than earned media, also known as publicity.

Reputation 156

Reputation Brand Branding Media 156

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Always keep the ‘relationship’ piece front and center in media relations.

Media 96

Media Sports Agriculture Pitching 96

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. Can we do it with numbers?”

Ethics 80

Ethics Data Crisis Apparel 80

Cision

SEPTEMBER 8, 2016

My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities. What are the keys to maintaining a positive brand reputation? What role does social media play in protecting a brand’s reputation?

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Share Tweet Share. Doing so helps increase web traffic and form completions.

Social Media 105

Social Media Media Customer Service Radio 105

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Michael Ares, MDA Corporate Marketing, LLC. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me.

How To 104

How To Fashion Banking Industry 104

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online.

Brand 103

Brand Branding How To Media 103

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. 1: Target the media that matter. Media Relations'

Banking 100

Banking Media Local Survey 100

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. Who is EKA?

Communications 81

Communications Crisis Communications Media Crisis 81

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Wadds Inc.

JANUARY 16, 2023

They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards. Their actions do not represent most of us who are called to be public relations professionals. We in PR must continue to do all we can to protect and defend our reputations as professionals.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. With that said, choose a media database that lets you search for both local and international contacts. Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Landis PR

JULY 10, 2023

Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions. For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office.

Journalism 52

Journalism Training Consumer Tools 52

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record.

Agency 28

Agency Retail Apparel Mobile 28

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops.

Reputation 62

Reputation Company Engineering Banking 62