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What are PR Metrics: 17 Measurements to TrackĀ 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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5 Ways Trend Tracking Helps PR & Marketing Pros

Onclusive

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. This is where social listening tools play a pivotal role.

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The Influencer Marketing Measurement Enigma

PRSay

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, youā€™d think demonstrating a return on investment (ROI) would be getting easier. If thereā€™s anything marketing has a lot of, then itā€™s metrics. However, EMV baselines fluctuate like the stock market.

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The Role of PR in Transforming Consumer Finance

5W PR

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

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Gaining Consumer Trust for Supplement Brands

5W PR

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

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Essential Guide To Effective Communication Measurement For CMOs

Landis PR

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs ā€“ or chief marketing officers ā€“ need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

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Three Signs You Should Invest in Measurement Tools

Shift Communications

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you donā€™t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that itā€™s well past time to get started.