Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Looking to pitch traditional media outlets?

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% that’s written like journalism.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. But what is the role of traditional journalists in the modern age of digital marketing and social media influencers ? But what is the role of traditional journalists in the modern age of digital marketing and social media influencers ? One negative story can hurt.

Marketing 97

Marketing Sports Social Media Journalism 97

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JULY 25, 2017

81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

FEBRUARY 12, 2024

How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. What advice do you have for PR people that want to pitch you? So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass.

Meeting 86

Meeting Report Transportation Automotive 86

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Educate the market and modify perceptions.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Marketwired

DECEMBER 8, 2015

Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community. Her journey began in college when a professor inspired her to pursue a career in journalism. Buzz on Twitter / consumer response; i.e., Red Starbucks cups. Click To Tweet. Trends; i.e., Super Bowl.

Pitching 100

Pitching Report Media Writing 100

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

Enterprise 261

Enterprise Privacy Government Software 261

Contently - Strategy

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now.

Pitching 91

Pitching How To Guidelines Agency 91

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Business Wire

DECEMBER 19, 2017

Kelvin Chan , a business reporter and correspondent for the Associated Press, and Ted Kemp , Managing Editor - Digital of CNBC International, spent the better part of two hours exploring a myriad of subjects from pitch preferences to virtual reality to fake news to what their media organizations have planned for the future.

Internal 152

Internal International Media Pitching 152

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. — the odds of successfully engaging a journalist to cover one’s client are minuscule indeed.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive.

Writing 147

Writing Storytelling Pitching Creativity 147

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. He said people like to consume quality stories as they always have.

Reddit 158

Reddit Media Analytics Trends 158

Bianchi Biz Blog

OCTOBER 19, 2020

Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. What advice do you have for PR people that want to pitch you?

Automotive 68

Automotive Report Meeting Insurance 68

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting.

Agency 90

Agency Energy Crisis Management Industry 90

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. On one hand, dealmaking has brought sizable new competitors to the market. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. I hopped the proverbial fence from journalist to vendor to work in marketing. So when I was offered the opportunity to be the Chief Marketing Officer at Cision, it’s no understatement to call this a dream job.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 95

Survey Industry Leadership Study 95

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Bianchi Biz Blog

NOVEMBER 1, 2021

I don’t think there has ever been a more exciting time to be covering the electric vehicle market. Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Newspapers 75

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. No product news, no overly salesy B2B messaging, no marketing jargon.

Media 100

Media Data B2B Pitching 100

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101