ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

5W PR

APRIL 19, 2023

External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. A strong brand image can help attract and retain customers, while a poor reputation can drive them away. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity.

Internal 88

Internal International Transportation Employee 88

PR in High Definition

AUGUST 31, 2022

While tough times lie ahead, managing the reputation of your company is a business imperative. After all, brand loyalty driven by a good reputation will keep your stakeholders in your corner, even when the going gets tough. For IT, it’s about protecting a company’s assets, no consumer wants their data leaked by a company.

Reputation 71

Reputation Policies Internal International 71

Reputation Us

JULY 8, 2019

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. To enhance and protect your valuable reputation.

Reputation 133

Reputation Corporate Financial Employee 133

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. What is PESTLE analysis? Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Reputation Us

JULY 13, 2021

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. REPUTATION STRENGTHENING SOLUTION.

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

JULY 13, 2021

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. REPUTATION STRENGTHENING SOLUTION.

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Creating valuable content is never easy, and doing so at scale is even more difficult.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Understanding cultural nuances is crucial to avoid missteps that could harm a brand’s reputation. This demonstrates a commitment to local communities.

Strategy 78

Strategy Brand Branding How To 78

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. But consumer spending has continued to grow.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Most of all, we’re a strategic resource for internal and external clients. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227

SEO Agency Reputation Policies 227

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media. Providing an opportunity to lead.

Communications 186

Communications Journalism Advertising Advertising 186

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally).

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that. Authenticity is the currency that builds and sustains trust.

B2B 93

B2B Marketing Measurement Social Media 93

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. As consumers look for companies that share their values, brands should decide proactively how and when to speak up. Now, some Americans demand that organizations behave like activists.

Brand 135

Brand Branding Nonprofit Government 135

Landis PR

NOVEMBER 13, 2023

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. Sustainability is a key business practice that prioritizes meeting evolving consumer expectations and regulations.

Trends 64

Trends Ethics Journalism Consumer 64

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

PR in High Definition

SEPTEMBER 30, 2022

At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately. Consumers and businesses alike are being cautious with their spending. Internal communications during an economic downturn are also crucial.

Communications 62

Communications Internal International Energy 62

Wadds Inc.

FEBRUARY 15, 2023

Part one, understanding how consumer behaviour has changed , explores the impact of social and digital media on trust, news consumption, polarisation, purpose, and consumer expectations, distilling it into sound advice as to how consumers are likely to view brands and act or react to potential problems or scandals.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

PRSay

JANUARY 9, 2024

Such training helps organizations maintain a cohesive voice when its team members present to or meet with peers, clients, patients, consumers and other key constituencies. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences.

Training 100

Training Conference Technology Meeting 100

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 64

Communications Conference Policies Internal 64

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering.

Media 294

Media Trade Shows Travel Interviews 294

NewsWhip

MARCH 27, 2023

Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead. As a result, there is increased collaboration among these teams to identify potential and execute campaigns in a way that simply didn’t exist until more recently.

Data 148

Data Crisis Corporate Crisis Management 148

Stern + Associates

JUNE 22, 2023

In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations. By bringing these sub-functions together, leaders are able to deploy a highly coordinated strategy to define the organization both externally and internally. “An

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. This is inevitably impacting business and consumer confidence.

Agency 98

Agency Publicity Marketing Banking 98