Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

PR Fuel

NOVEMBER 16, 2020

Without enough information, consumers could turn away. How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead, have a plan before you start writing.

Writing 59

Writing How To Examples Conference 59

The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. Here are some ideas: Write useful blog posts and post the links in your social content.

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Crisis How To Small Business Social Media 225

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

JULY 20, 2020

Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. It makes sense.

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How To Advertising Advertising Data 241

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about. It’s not really me as much.”

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Pitching Consumer Trends Viral 88

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Write content that answers questions.

SEO 128

SEO How To Mobile Engineering 128

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. How to Write Content for Local SEO The first step is to create content that’s locally relevant. The post How to Craft an Effective Local SEO Content Strategy appeared first on Contently. Here’s what to know in 2024.

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Local SEO Strategy How To 97

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. Are they being risk-averse enough?

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Community How To Marketing Data 92

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. It can be both frustrating and time-consuming working without a brief. But first, what is a brief?

Writing 40

Writing Agency How To Examples 40

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services.

Tools 98

Tools Writing Pitching Web 98

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. How many articles on a topic mention you vs. your competitors. Which authors are writing about that topic. Using Research Trends TM , the company can discover a variety of insights on what the media and consumers are looking for.

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Brand Branding How To Trends 170

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

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Consumer Product Launch Agency Sports 131

Ethical Voices

APRIL 22, 2024

We’re seeing that play out in real time, there wasn’t trust from the three other news articles that were showing the rest of the story, with accurate facts, versus this one reporter who had done very emotionally charged writing with inaccuracies who didn’t have the desire to be unbiased, balanced, or factual in her reporting.

Report 91

Report How To Ethics Nonprofit 91

ReimaginePR

MARCH 30, 2020

How to Review for an Quiz. Furthermore, YouTube has quite wide sorts of videos that make it time consuming to review videos as a means to discover videos that are suitable for instruction purposes. YouTube is a movie sharing website which allows help writing essays everyone to watch videos free of charge.

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How To YouTube Video Web 120

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. If you’re not sure how to build a list of media contacts, look for a press distribution company.

How To 91

How To Guidelines Writing Pitching 91

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

Writing 59

Writing Product Launch Examples Consumer 59

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. When you write content piecemeal, you sometimes can’t see the bigger picture of what you’ve written as easily as having it all laid out on a calendar.

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How To Content Marketing Conference Analytics 0

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1

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Social Media How To Insurance Insurance 233

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Once topics are approved, how does the contributor turn in a completed article? Before You Start on Your Guide.

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How To Guidelines Content Marketing Video 177

Cision

FEBRUARY 22, 2017

Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic.

How To 245

How To Media Report Interviews 245

Stern + Associates

DECEMBER 8, 2022

As more consumers expect CEOs to speak out on key issues , it’s important to craft a strategy that accomplishes this in an authentic way that’s true to the brand. Besides traditional feed posts, executives can write original articles, post timely Stories and host informative LinkedIn Live sessions. Happy posting!

Social Media 88

Social Media Strategy How To Media 88

Cision

JULY 11, 2017

Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

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How To Media Software Agriculture 265

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Similarly, those who monitor influencers’ social conversations will have a better understanding of their interests and how to utilize them in future pitches. Here are a three tips for earning media from influencers: Be Human.

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Case Study How To Media Pitching 192

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. The post How to Know if an Influencer Makes Sense for your Brand? Influencer Type. Krushan Bari.

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Brand Branding How To Radio 135

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

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Tools How To SEO Writing 120

PR Fuel

JANUARY 10, 2022

Here’s how you can write a successful press release using our easy-to-use press release templates! Make sure to include relevant information about how it works and how it benefits consumers. Template 5: How To’s. How to Reach Your Sales Goals! Template 1: New Product or Service.

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How To Examples Interviews Company 98

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? Here are a few of our most popular posts on the topic: How To Supercharge B2B PR With Newsjacking Unlike traditional proactive approaches, newsjacking captures reactive media coverage by taking advantage of current news stories. How do you know if you’re fast enough?

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Ethics eBook B2B Blogging 182

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

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Survey How To Storytelling Corporate 60

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. Discover how to start choosing press release topics with these tips today. Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. How to Select a Topic. Make a List.

Small Business 63

Small Business How To Writing Conference 63

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 ( Social Media Examiner).

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How To Facebook Social Media Advertising 159

Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences. So, how to not get published?

How To 90

How To Guidelines Writing Consumer 90

PR Fuel

JUNE 26, 2020

If you’re new to this world, we’ve compiled this guide on how to distribute a press release. Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Understanding who your audience is can help with identifying what type of media they consume.

How To 52

How To Writing Guidelines Television 52

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon. Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. Use disciplined messaging.

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How To Case Study Meeting Examples 136

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Find out what they do and don't like on your site and how they interact with current content offerings. It's a new age for marketing.

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Strategy How To Technology B2B 52