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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? You report the facts.

Writing 294
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How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

Writing 381
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How to write a better news release headline in just 10 minutes

Axia PR

But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks. News releases enable organizations to inform the media and public about key developments within the company.

Writing 62
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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing. Looking for tips on how to land interviews? What has the report / analyst been working on lately?

Writing 130
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Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243
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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Learning how to write press releases can help you reach and appeal to your target audience. It can also help you communicate your company values.

Writing 72
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How to Write a Professional Press Release

Business Wire

Digital technology has transformed the way people consume news making multimedia an expected asset. This is what a press release should look like and standard lengths range from 500-1000 words. It’s important to also include multimedia such as images and video and a logo that links to the company page.

Writing 165