Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

5W PR

DECEMBER 7, 2018

Sometimes, product placement creates cultural trends that last even long after the movie is no longer in theaters or the TV show is past its prime. A star was born, and a fashion trend was launched that would dominate the rest of the decade. What is your favorite or most memorable cultural trend inspired by product placement? .

Trends 60

Trends Consumer Film Fashion 60

Agility PR Solutions

SEPTEMBER 27, 2022

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

Apparel 85

Apparel Consumer Fashion Brand 85

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. AM: “It was trending. Still trying to figure out where to start?

Pitching 93

Pitching Consumer Trends Viral 93

5W PR

APRIL 26, 2024

The CMO of the NBA highlighted how the “tunnel walk” has become the new runway for fashion, underlining the integration of different industries into the sports brand. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

Trends 62

Trends SEO Viral Social Media 62

Onclusive

JANUARY 31, 2023

This tells us that consumers are often driving their own agenda across social media, particularly on Twitter and LinkedIn. Some industries are forced under the spotlight more than others  Industries that featured most prominently in our analysis were banking, retail and fashion, mining and materials, and energy and utilities.

Analysis 195

Analysis Media Fashion Retail 195

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

JANUARY 3, 2024

These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail. From fashion and electronics to beauty and grocery.

Retail 78

Retail Conference Trends Technology 78

Agility PR Solutions

OCTOBER 25, 2018

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?”

Consumer 87

Consumer Brand Branding Fashion 87

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

Prohibition

AUGUST 15, 2022

It’s definitely an emerging trend that has caught our eye! With its potential to significantly impact future marketing trends, its ability to shape the way brands engage their audiences and market their products cannot be ignored. In fact, 54% of all UK consumers find virtual entities appealing on some level.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . Videos with branded hashtags are not only available in a user’s normal feed, but also in the Trending section of the Discover tab, making these videos widely viewable. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Develop a blog where the brand can share articles on jewelry trends, style tips, and the history of specific gemstones. Partner with fashion influencers, lifestyle bloggers, or jewelry enthusiasts who can showcase the jewelry pieces in their content.

Industry 78

Industry How To Fashion Creativity 78

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. But roll on 10 years, it’s commonplace. The neighbours were delighted. Yes please.

Trends 59

Trends How To Retail Google 59

Newsfile

SEPTEMBER 27, 2023

Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. The company showcases its iconic fall fashion in a block of 15 photos displaying highly anticipated fall fashion. Gap takes advantage of the anticipation for the fall season in the following press release.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. The company showcases its iconic fall fashion in a block of 15 photos displaying highly anticipated fall fashion. Gap takes advantage of the anticipation for the fall season in the following press release.

How To 93

How To Tourism Fashion Travel 93

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Tap into trends to inform PR proposals . This means the content is more likely to resonate better with media, as it’s on trend.

Strategy 71

Strategy Brand Branding B2C 71

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. What were some of your favorite trends and topics that came out of the event?

Retail 156

Retail Automotive Conference Data 156

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

PR for Anyone

DECEMBER 13, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. Melissa praises Christina for her contribution to this shift in societal expectations.

Groups 130

Groups Consumer Exercises Fashion 130

Prohibition

MAY 18, 2023

Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. In 2019, the fashion brand Missguided released a full set bikini for £1 in celebration of the company reaching a 10-year milestone. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry.

Advertising 62

Advertising Advertising Social Media Brand 62

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands?

Fashion 120

Fashion Apparel Pitching Consumer 120

Business Wire

APRIL 20, 2017

In usual Al Roker fashion, he joked that when a microphone was accidently left on during a restroom break, the world got to hear him actually “live streaming.” Al, forgetting his braggadocios claim, had gotten himself into a corner and took the challenge head on.

Television 161

Television Radio Fashion Meeting 161

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion.

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

FEBRUARY 27, 2023

This was a great example of a campaign that taps into consumer debate around the product and using this to promote the campaign landed Vimto some excellent social and national press coverage – we were big fans of this one. While many thought they were actually changing the name, the brand confirmed it was just a stunt.

Brand 62

Brand Branding Viral Fashion 62

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Several trends that started in 2021 will grow to carry over into 2022. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

AUGUST 23, 2022

This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. This allowed the brand to tap into the noise around trending TV series, Euphoria, to further amplify the impact of the campaign.

Hotels 62

Hotels B2C Trends Fashion 62

Mindful Marketing

JANUARY 1, 2023

consumer throws away 81.5 ” Given its inordinate contribution to global waste, it’s fitting that many fashion industry firms have become leaders in upcycling, which British Vogue has called “the biggest trend in fashion.” .” “The average U.S. of clothes a year.”

Apparel 73

Apparel Fashion Training Construction 73

The Proactive Report

JUNE 18, 2021

Influencer marketing trend is one that has gained momentum in recent years. They linked it to the changing fashions each season and based their content on the styles shown on the runways. Video has increasingly informed consumer decisions and connects businesses with their audiences.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Though it can actually be overrated, reach is a valid metric, and the trend line of an influencer’s reach is an important factor in planning a future relationship.

B2B 191

B2B Social Media Radio Fashion 191