Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

5W PR

DECEMBER 7, 2018

The right product placement can prove to be a huge windfall both for the entertainment media and for the brand in question. Movie and TV producers make some extra money for their budget, and the brands get massive exposure as well as an emotional connection with the audience. But product placement can do even more than that.

Trends 60

Trends Consumer Film Fashion 60

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Brand 116

Brand Branding Fashion Marketing 116

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. AM: “It was trending. Still trying to figure out where to start?

Pitching 93

Pitching Consumer Trends Viral 93

Onclusive

JANUARY 31, 2023

This tells us that consumers are often driving their own agenda across social media, particularly on Twitter and LinkedIn. This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation.

Analysis 195

Analysis Media Fashion Retail 195

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

Trends 62

Trends SEO Viral Social Media 62

Agility PR Solutions

OCTOBER 25, 2018

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?”

Consumer 87

Consumer Brand Branding Fashion 87

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. Tap into trends to inform PR proposals .

Strategy 71

Strategy Brand Branding B2C 71

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Using NewsWhip’s Spike , we have identified collaborations across various industries, including fashion, beauty, and food, that have generated substantial online engagement and had the most impact.

Brand 78

Brand Branding Instagram Social Media 78

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

FEBRUARY 27, 2023

and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Branded hashtags drive discovery.

B2B 310

B2B Video Creativity Social Media 310

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Burger King was met with outrage, and claims of sexism.

Advertising 62

Advertising Advertising Social Media Brand 62

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics.

Industry 78

Industry How To Fashion Creativity 78

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. In 2019, beauty brands will win by: Creating online meets offline brand experiences.

Brand 74

Brand Branding Instagram Fashion 74

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The client’s brand/product name (a given). Key hyperlinks to the brand/product website.

Pitching 63

Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. What were some of your favorite trends and topics that came out of the event?

Retail 156

Retail Automotive Conference Data 156

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Konnect Agency

FEBRUARY 10, 2021

With the continuous roll out of new creators and TikTok influencers, the question that frequently arises on client calls within our digital agency is how brands can crack the code to reach a broad audience and convert more of them into sales through the platform. And we can do it for your brand, too – so what are you waiting for?

Brand 52

Brand Branding Viral Instagram 52

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The users then get notified about price changes, sales or brand news. Yes please.

Trends 59

Trends How To Retail Google 59

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? Here are six trends we’ve identified that will ensure your next sponsored blogger campaign is set up for success! Trend #1: Blogging is now a full-time job. Trend #2: Bloggers maintain bonafide editorial calendars and plan content well in advance.

Trends 48

Trends Blogging Brand Branding 48

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Read on to find out how to craft the best collaboration. Authenticity .

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022. engagements.

Instagram 148

Instagram Fashion Brand Branding 148

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112