Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

AUGUST 18, 2015

Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”. It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”.

Communications 120

Communications Social Media Television Radio 120

Presspage

MAY 10, 2017

‘With the combination of ubiquitous internet, apps for broadcast and devices to view and consume, we are now able to communicate using visual content in real time.’ The traditional value hierarchy of Television > Radio > Newspapers has not really changed and just reframed into Video > Audio > Text.

Video 109

Video Technology Television Radio 109

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Brand Branding Analytics 105

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Maxim Behar

NOVEMBER 8, 2023

About a year ago someone attacked Misho on Facebook and I defended him. Just three days ago, the song was promoted to New York’s biggest R&B radio Hot 21 and they loved it. We're already trying other radio stations to get into it. But Hot 21 is one of the best radio stations for R&B and rap music in New York.

Radio 59

Radio YouTube Writing Interviews 59

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Boost your Brand Awareness. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Critical Mention

SEPTEMBER 13, 2019

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. According to Hubspot Research , 54% of consumers would prefer seeing video content from their favorite brands than any other kind of content. Keep SEO in Mind. Until next time!

Marketing 92

Marketing SEO Radio Video 92

David PR Group

SEPTEMBER 3, 2014

If you have ever posted a news link to Facebook, Twitter, or Instagram, then you have participated in the social sharing ecosystem which is overtaking traditional channels as the most powerful way to distribute information. Another exec eschews social media completely, claiming that his Facebook account was “stillborn” (that cracked me up).

Newspapers 73

Newspapers Print Radio Local 73

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. Cast of “24” during The 20th Anniversary William S. Photo by Albert L. Ortega/WireImage).

Storytelling 34

Storytelling Television Radio Media 34

PR Fuel

JUNE 26, 2020

Understanding who your audience is can help with identifying what type of media they consume. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts. This will take time, but it’s worth it in the end.

How To 52

How To Writing Guidelines Television 52

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Yeah but don't we do it on the radio too, there is no future of the internet".

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 15) Ethics in PR revisited.

Social Media 90

Social Media Marketing Media Creativity 90

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

PR in High Definition

NOVEMBER 28, 2016

Roosevelt was one of the first to utilise radio to influence potential voters nationwide; John F. With a majority of people consuming their news through social, it’s a no-brainer that the primary stomping ground for the elections took place online. Franklin D.

Social Media 48

Social Media Media Twitter Survey 48

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. People aren’t consuming news reports like they did 20, 30 years ago. I listen to a few radio stations throughout the day, and they always do this. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Appointment TV has seen better days. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Appointment TV has seen better days. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 10) Amy Porterfield. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Almost 70% of Facebook time is spent on mobile. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. I see three main drivers. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. A Long-Term Strategy: Content Marketing.

Publicity 64

Publicity Small Business Advertising Advertising 64

Contently - Strategy

FEBRUARY 8, 2022

More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. ” Consumer awareness increases.

Advertising 118

Advertising Advertising Privacy Apparel 118