How Earned Media Will Impact 2020 Elections

Critical Mention

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well.

4 Skills All PR Pros Should Have

Critical Mention

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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Top Ways to Improve Brand Reputations

Critical Mention

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Organizations and businesses must find ways to keep audiences engaged with their brand.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

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Critical Mention Ends Agreement With Cision

Critical Mention

Press Releases Analytics Earned Media Facebook Influencer Marketing Instagram International Licensed Content LinkedIn Online News Monitoring Partnerships Print Radio Television Twitter

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Why and How to Switch Media Monitoring Platforms

Critical Mention

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

Print 85

Four Earned Media KPIs to Track

Critical Mention

Public Relations Advertising Analytics Content Marketing Corporate Communications Earned Media Facebook LinkedIn Marketing Media Relations Online Online News Monitoring Print Radio Television Twitter

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Everything You Need to Know About Earned Media

Critical Mention

Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Marketing Analytics Content Marketing Copywriting Earned Media Facebook Instagram Online Online News Monitoring Radio SEO Television Twitter YouTube

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

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Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

Television. I have an unhealthy love for, and obsession with, television. ” When I stop and think about it, I’m a bit horrified at just how much time I’ve spent watching television. Were those folks listening on the radio? I have a confession to make.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

Local 133

10 Influencers Who Dominate Brand Promotion

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Digital Media Content Marketing Corporate Communications Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations Television Twitter YouTube

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Thinking Critically with Robyn Stevens

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Interviews Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations Online Television Twitter YouTube

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re listening to the radio and tuning into podcasts.

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions.

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What happens to PR if Twitter folds?

PR Daily

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s no fight left in their users. Facebook is a walled garden, requiring extra effort to make each profile public, though it does have excellent brand pages.

PR 2020: What will it be like?


It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced. Twitter and Facebook led to Instagram and Vine.

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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

PR Expanded

I posted on my Facebook page and told ALL my friends and family why they should support the film. The producers made sure each person on our team would personally thank each donor, publicly – like on Facebook, after we received a donation from a friend.

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How to launch experiential campaigns on Twitch and TikTok

PR Daily

Step aside, Facebook, Instagram and Snapchat. However, what’s challenging for marketers is that Gen Z doesn’t buy into traditional advertising methods on television and radio. Gen Z is flocking to these visual platforms—and bringing their money with them.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?


Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook?

House Dems’ sit-in elevates the status of live-streaming

PR Daily

Eric Swalwell of California, Democrats used their smartphones to connect with the public via Periscope and Facebook Live. The New York Times reported that C-Span picked up the video feed and continued its televised broadcast—a first on Capitol Hill.

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6 ways live videos link TV to social media

PR Daily

The video has racked in more than 150 million views and set off an unprecedented rollercoaster of TV opportunities, potential brand deals for Payne and a visit to Facebook’s headquarters. Features like these revolutionize the way we consume television, news and entertainment.

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6 Quotes on Effective Communication From Gary Vaynerchuk


It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. With the ubiquity of social media and the Internet today, connecting with others is easy.

3 keys to reaching black millennials

PR Daily

This is often far less expensive than traditional print and television advertising. mainstream in profound and far-reaching ways when it comes to social media usage, television programming diversification, sports viewing, technology adoption and social activism.

What Lies Ahead for Public Relations in 2018?


We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

UK Government report calls for social media regulation

Stephen Waddington

2 Social media governance Legislation lags the development of technology, however the Communications Act 2003 provides the means to enforce content standards for television and radio broadcasters, including rules relating to accuracy and impartiality, as a basis for setting standards for online content. In evidence Facebook did not accept its responsibilities to identify or prevent illegal election campaign activity from overseas jurisdictions.

How to Improve Your Social Media Targeting


Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. More Categories -> Facebook Categories. Music and radio.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

The news was announced in a tweet: The 74th Annual Tony Awards, scheduled to air live on the @CBS Television Network on Sunday, June 7th from Radio City Music Hall in New York City, will be postponed and rescheduled at a later date.

Why you should promote your agency on LinkedIn

PR Daily

When executives were asked about the top places to find relevant, high-quality content, 91 percent cited LinkedIn , while only 29 percent said Twitter, and 27 percent said Facebook. percent of B2B leads come from LinkedIn, compared to 13 percent on Twitter and 7 percent on Facebook.

How to Use Dynamic Listening to Reach New Customers


Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

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Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

million, driven by gains in subscription revenue as well as growth in advertising revenue and revenue from the television series “The Weekly” and growth from commercial printing operations. Despite an extended period of crisis and scandal, Facebook still holds a lot of sway over the public.

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The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.

3 PR Moves to Make in 2017

Beyond PR

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. You don’t have to look far to see the added benefits of Public Relations.

Visual crosses all borders


For example, a team of six, worked shifts over five days posting content on Twitter, Facebook and Youtube for the live, visually driven coverage of the 2016 Track Cycling World Championships, and delivered an astonishing 450 million impacts in social channels.

Radio 121

What is Media Monitoring and Why Does it Matter?

Beyond PR

The same was true for watching hours of TV news or listening to shows on the radio. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Broadcast – television and radio. “Don’t pay any attention to what they write about you. Just measure it in inches.”

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How PR pros close the sale

PR Daily

They deliver to radio and television producers the perfect guest at the proper time—every time. They can measure which social posts were shared the most using Facebook and Twitter’s insights tools, or use a paid service such as TrendKite or Hootsuite.”.

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The Power of the African-American Audience

Beyond PR

population , spending more time with television, magazines and radio. LinkedIn is as popular, and Facebook and Pinterest are less popular. When crafting campaigns, brands often have reaching various language groups on their radar.

On becoming a PRIA Fellow


Tinkering’ with Facebook, YouTube and Twitter in the early days of corporate social media, and placing South Australia onto those channels; teaching myself about social media platforms and learning from others in Adelaide via a Twitter meet-up network called SocAdl.