Agility PR Solutions

JULY 2, 2019

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. prepared for the Cannes Lions International Festival of Creativity, reveals that brand trust (81 percent) is a deal breaker or a deciding […].

Consumer 134

Consumer Report Brand Branding 134

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. Other attribution models allow us to map the consumer journey and demonstrate the impact that several sources have had. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected. Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. A strong news cycle. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. We always have brand ambassadors that will educate the consumer. Visible is an all-digital brand.

Wireless 78

Wireless Consumer Creativity Marketing 78

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. million users LinkedIn : Very few users, only 2.5%

Marketing 108

Marketing Newspapers Print Local 108

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. There’s also less of a learning curve involved in working with internal team members. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital.

Industry 221

Industry Content Marketing Corporate Analytics 221

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

ImPRessions - Crenshaw Communications

JULY 20, 2020

Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database.

How To 241

How To Advertising Advertising Data 241

PRSay

JULY 9, 2021

On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market. The possibilities are endless. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

(The client in question was later fired for abusive language with an internal colleague.). The agency review process can be confusing and time-consuming, and it helps to focus on the single individual or handful of executives with real decision-making power. Yet, today’s intern might be tomorrow’s communications director.

Pitching 197

Pitching Conference Internal International 197

PRSay

JUNE 16, 2023

However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

PR 20/20

JANUARY 10, 2023

Additionally, marketing agencies bring another expertise to the table—creativity. With a sound understanding of your company, industry, and buyer's journey , an agency can help determine which creative mediums will speak to your audience the best to persuade them to take action. In what capacity can I work with a marketing agency?

Agency 74

Agency Marketing Internal International 74

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . Your clients are your editors. There’s also the matter of what kinds of stories you’re telling. PR writers keep it simple.

Writing 294

Writing Journalism Pitching Guidelines 294

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Meetings are time-consuming, but there’s no better way to check for compatibility.

Agency 205

Agency Pitching Internal International 205

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Are the social media waters still safe for marketing? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Bring your creativity to the table. What’s the best career advice you have ever received?

Creativity 77

Creativity Writing Agency Pitching 77

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. The creative projects, with which M3 Communications Group, Inc. Apart from Bulgaria, the company has performed successfully in a number of international competitions this year.

Groups 52

Groups Communications Public Affairs Internal 52

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Get creative. This is good. Cross-talk.

B2B 103

B2B Twitter Brand Branding 103

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. Marketing turns to creative to stand out from the clutter . Luciana Lima , Head of PR, Reserve Parks.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

APRIL 2, 2020

If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Now is not only the time to be transparent, but also creative while interacting with customers. Be communicative with internal employees in every department on how they can help accomplish these goals.

Crisis 97

Crisis Employee Financial Consumer 97

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. Register with SXSW PanelPicker and become a part of the experience.

Conference 163

Conference Technology Mobile Analytics 163