The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. It includes the company’s why, how, and its impact on consumers and the world.

Storytelling 90

Storytelling Brand Branding Consumer 90

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager. Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Because you have extra budget to spend on sponsored content, you have all the control. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Researching and writing for your target audience can get exhaustive and time-consuming. Successful Pitches. Creating a strong pitch email is an art.

Writing 105

Writing SEO Pitching Engineering 105

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

PRSay

MAY 3, 2019

More people than ever consume news. They just consume it across more varied platforms. Content marketers and social media managers are experiencing the same fragmentation of audiences. Get more media pitching knowledge from Michael Smart here. You often have to help the media do that.

How To 136

How To Education Exercises Newspapers 136

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 169

Technology Publicity Software Pitching 169

5W PR

SEPTEMBER 8, 2020

Content Marketing. It’s been said time and time again because it remains true: content is king. However, content marketing isn’t all about directly marketing the products or services that a business provides to its customers.

Publicity 88

Publicity Content Marketing Pitching Social Media 88

Flack's Revenge

SEPTEMBER 1, 2021

And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.” In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Agency 43

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. The key focus should always be about the consumer.

Survey 88

Survey Storytelling Consumer Analysis 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. While a marketing team focuses on promoting products to target customers, PR supports these efforts by creating a broader context and narrative around the brand.

Video 109

Video Marketing SEO Social Media 109

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Try to break out of the clutter by being bold and innovative.

B2B 120

B2B Marketing Content Marketing Technology 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Develop Your Pitch. Keep your pitch email short and sweet.

Writing 82

Writing How To Media Guidelines 82

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release. Here are a few tips that can help.

How To 101

How To Guidelines Writing Pitching 101

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Beyond PR

MAY 4, 2016

The sales pitch and advertisements ruled the day. To understand your buyer’s journey in a way that’s truly productive, the sales pitch must be replaced with conversations backed by data and research. However, today’s customers are researching their options, eliminating potential vendors, and making decisions on their own.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. A Stronger Pitch. You’ll also need to create a strong pitch. They can write your pitch with each publication in mind.

Company 62

Company SEO Writing Engineering 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? You should also utilize technology.

Community 91

Community How To Marketing Data 91

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 72

eBook Exercises Employee SEO 72

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. No response. Or it’s not.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Critical Mention

DECEMBER 20, 2019

Proactively pitch to journalists who cover your industry or area. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy.

Brand 103

Brand Branding How To Media 103

Konnect Agency

APRIL 1, 2021

First when drafting press materials, make it a habit to include the brands’ mission within every pitch, even if it’s just a one-liner. This way when you’re reaching out to business, lifestyle or consumer media, the message is always easy to find and a quick “pull and drop” from the pitch to the published story. Partnerships!

Brand 59

Brand Branding How To Consumer 59

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Plus, AI tools are playing a role on the other side of the media relations coin: journalists are beginning to use AI solutions to read pitches, generate story ideas, and gauge what their audiences want to read.

Trends 157

Trends Privacy Data Reputation 157