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 Corporate Reputation is Important to Marketing

5W PR

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. For a construction company, that could mean poor safety standards with a string of citations.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Don’t confuse PR and sales.

Publicity 334
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 161
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

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How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. When constructive criticism is offered at the outset, it sets a precedent for the ongoing relationship. Be a recommender. Avoid personalizing.

How To 120
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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Even an inspired agency team likes to be challenged in a constructive and creative way. Be an internal champion. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. Speak up about problems. And encourage the agency team to do the same.

Agency 223