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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing.

Writing 130
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How to Write a Press Release for an Event

PR Fuel

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing.

Writing 98
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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about.

Writing 88
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The Ins & Outs of Book Writing

Karen Freberg

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105
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Get in the News! How to Write a News Release

PR Fuel

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. If you fail to write a strong document, however, you could also fail to generate leads. Know the Focus.

Writing 61
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What Journalists Want: How to Write Better Press Releases

PRSay

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. How long can something last when it doesn’t evolve?

Writing 98