Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. So how do you create a successful PR strategy if it’s not instinctive or obvious? Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. With all PR measurement remember…. Read presentation from the PRSA International PR conference above. I reveal just how big these budgets are.

How To 180

How To SEO eBook Measurement 180

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

MAY 9, 2015

The other half involves measuring to prove ROI. Before getting started with metrics, here are the five Ws to consider when it comes to preparing a measurement game plan. Perhaps the most important piece of the puzzle when considering a measurement game plan, figuring out the “why” is crucial to getting started. Media spots?

Measurement 120

Measurement Storytelling Google Conference 120

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

DECEMBER 18, 2017

Say for example your company always exhibits at a major B2B services conference in May. You could publish a post about your involvement with the conference or tweet that you will be holding a giveaway at your booth to drive foot traffic during the event.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. 8–10: Breaking Misconceptions About Communicating With Rural Americans. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. AirPR’s PR Intelligence Manager, Scott Santore, wrote a blog post about how sales teams and PR teams can benefit from more cross-team collaboration. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

APRIL 12, 2021

Then, they’re free to browse around and navigate the website, and as an additional bonus, there are plenty of tools that allow businesses to measure the effectiveness of the QR codes too. With company-hosted events, such as conferences or speaking engagements, engaging and interacting with the crowd is a must. Contact Information.

Publicity 88

Publicity How To Consumer Print 88

Stephen Waddington

MAY 25, 2021

The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. What is Share of Search and how to use it What Share of Search tells us and what it doesn’t The role of search listening How to go further than just measuring brand awareness using Share of Search?

Industry 181

Industry Measurement Financial Conference 181

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. At an advertising conference yesterday AT&T announced that its AppNexus ad-tech unit will be rebranded as … wait for it — Xandr. Despite heavy news competition, they all grabbed public attention.

How To 101

How To Viral Advertising Advertising 101

Sword and the Script

OCTOBER 25, 2016

5 Categories of PR Metrics Pros Should Measure. Training the entire workforce to think about measurement requires both conditioning – so that it is instinctive across all business functions not just marketing – and developing a system to support the data collection. At tradeshows and client conferences.

Measurement 60

Measurement Marketing Web System 60

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior.

Data 144

Data How To Storytelling Analytics 144

Deirdre Breakenridge

FEBRUARY 1, 2018

In project management, a milestone is “a specific point in time within a project lifecycle used to measure the progress of a project toward its ultimate goal.”. If your goal were to become a leader in digital , a milestone could be the number of digital conferences you speak to, or the problems you solve in a determined period.

How To 164

How To Energy Community Writing 164

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Commit to attending one conference or class a year.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. Couch Control: Measurement Therapy for PR Pros. How To Hack Your PR Strategy For Massive Growth. Good morning from Atlanta! ” 2.

Conference 40

Conference Internal International Leadership 40

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. Then, it gives you guidance on how to make it better.

Blogging 73

Blogging How To Engineering Tools 73

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Onclusive

SEPTEMBER 17, 2018

Data science and digital media are transforming the way companies tell stories and how they measure success. Each tactic is measured by metrics that tie back to provide revenue indicators and accelerate funnel activities that impact the bottom line. Click here to request an invitation to the Growth PR Conference.

Conference 30

Conference Data Storytelling Banking 30

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. The PESO model involves measuring and analyzing your results. On a regular basis, you go in and rank the effectiveness of each of your media placements with how it has driven qualified leads and, ultimately, converted into customers.

How To 120

How To Software Analytics Google 120

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) How to Set Up Google Analytics Goals and Score More Conversions! set up a measurement program. Happy New Year!

Measurement 40

Measurement Nonprofit Analytics Big Data 40

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Beyond PR

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 45

Measurement Data Marketing Analytics 45

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Test & Measure. Whenever trying out a new data method, it’s important to test, measure and reflect.

Data 120

Data Conference Measurement Pitching 120

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. When I first joined someone asked me to put together a report for how many press releases we issued that year.

Banking 199

Banking Marketing Measurement Leadership 199

Shift Communications

JUNE 8, 2015

As early as a month out, track the conference hashtag or social media profiles to see what the hot topics are. Consider adding paid promotion to reinforce visibility, especially to anyone using the conference hashtag. Measurement. 10 step tactical plan. Christopher S. Vice President, Marketing Technology.

Data 60

Data Publicity Data-Driven PR How To 60

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms. Make it Easy to Connect. Be Creative. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Remember that you’re not going to win a Pulitzer Prize for your abstract, no matter how great it is. Here are some to remember: How many other submissions were there for how many spots?

Conference 100

Conference Writing How To Real Estate 100

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. You hear about the companies they represent and their CEOs speak at the biggest, best conferences. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 135

Measurement Data Analytics Conference 135

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Each of these different forms of distribution targets a different audience, and it’s crucial to be sure your team knows how to properly address all four.

Storytelling 136

Storytelling Video Strategy Analytics 136

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. . Open up communication further. Encourage community service.

Employee 187

Employee Skype Meeting Nonprofit 187