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PRSA Releases Ethical Guidance on AI for Communicators

PRSay

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

Ethics 136
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Ethics and You: Leading the Way

PRSay

As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount. And this can be accomplished only if we are viewed as knowledgeable professionals who have a firm finger on the public’s pulse.

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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. He presently serves as ethics chair for PRSA’s North Carolina Chapter.

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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 82
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

Joining me on this week’s EthicalVoices episode is Candace Hamana , the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. Tell me more about it.

Ethics 81
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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. How public relations professionals are failing and what we can do. What is the most difficult ethical challenge you ever confronted at work? There’s been a few.

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