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The public relations management gap

Wadds Inc.

There’s a huge gap between public relations and management. I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122
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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week.

Ethics 91
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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. How public relations professionals are failing and what we can do.

Ethics 78
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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I worked for some great people there.

Ethics 52
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Seven ideologies of public relations

Stephen Waddington

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

Publicity 112
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors.

Ethics 264
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The ethical challenges of weaponized communication – Elizabeth Edwards

Ethical Voices

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. I say that in public relations, we have superpowers. It’s complex.

Ethics 75