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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Customer personalization By using customer data and insights, retailers can tailor products and services to meet the specific needs and preferences of individual buyers. These technologies allow customers to experience products and services in a more realistic way, putting them in a prime position to make more informed purchasing decisions.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Bianchi Biz Blog

Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest or most fun story you have written.

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Minds Worth Meeting Bonus Episode – Getting Geeky with Andrew McAfee

Stern + Associates

Companies that are run by geeks are some of the most innovative, agile and scalable organizations today. In this episode of Minds Worth Meeting, Justin Louis speaks with renowned MIT researcher Andrew McAfee , author of “ The Geek Way: The Radical Mindset that Drives Extraordinary Results.”

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Insights from CES 2024 – The World’s Best Automotive Technology Show

Bianchi Biz Blog

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”