Mindful Marketing

DECEMBER 20, 2023

We discuss ethical issues often in my classes, and sometimes students ask my opinion about questionable strategies they’ve seen in the news or that they imagine companies might use. Grant didn’t wonder whether what his company was considering was unethical; he knew it was wrong.

Ethics 94

Ethics Marketing Sports Education 94

ImPRessions - Crenshaw Communications

MARCH 11, 2020

We all want to assure customers or clients that nothing will be interrupted, and for many companies, that may be true. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Yesterday I heard from a partner company with a client who recently visited their office and has since been diagnosed with the virus.

Employee 156

Employee Leadership Viral Small Business 156

Konnect Agency

NOVEMBER 16, 2022

Use videos to announce a new product, category entrance, exciting collaboration, or company milestone. as an internal gut check. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

Video 52

Video Agency Viral Nonprofit 52

PRSay

JANUARY 6, 2021

The company posted , “Speaking out is worth it. This post sparked outrage as trans model Munroe Bergdorf took to the internet, accusing the company of gaslighting. It led the company to apologize and to agree to donate to a charity that helps trans and gender-diverse youth and to U.K. Take L’Oréal, for example. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing. SoFi is spared major scandal.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. The onus then lies on the company to remediate those flaws and avoid being compromised in the future. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. To find out, internal communicators should become reporters within their organizations.

Communications 157

Communications Nonprofit Employee Film 157

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. If truth is the new lie, and trust is the new misinformation, where does this leave your company? RepUs methodically takes a “fresh eye” and unbiased assessment of your reputation both internally (e.g., Wake up America!

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Companies should have strong pre-crisis and crisis plans in place.

Social Media 117

Social Media Conference Media Corporate 117

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. Good grief! SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Corporate 74

Prohibition

MARCH 15, 2023

The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. The Prince’s Trust – #ChangeAGirlsLife To mark International Women’s Day, youth charity The Prince’s Trust launched the Change A Girl’s Life campaign.

Video 62

Video Case Study Sports Creativity 62

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

NOVEMBER 3, 2021

Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. . “I’m really proud of the final product.” AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Give credit to others in the company. Find a hero to whom they can relate.

Storytelling 199

Storytelling Reddit Video Creativity 199

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Few companies have done really well during this period. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys.

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Konnect Agency

APRIL 20, 2021

Thus, having a prepared crisis communication plan is critical for every company. It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. So what is crisis communication? Always Expect The Unexpected .

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. What causes a crisis to go viral? This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Staff might be shy about giving work to inexperienced interns, or they may not be well organized.

Internal 160

Internal International How To Skype 160

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: One-on-one dialogue is a great place to start in listening to your customers, but also pay attention to review sites like Yelp, company surveys, and other feedback channels.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Whether or not humor and fun are part of your company culture, don’t let the suits talk you out of being funny whenever you can. It always amazes me when a company comes to me looking for help identifying the “influential authors” that they hope will cover them.

Communications 40

Communications Measurement Employee Course 40

PRSay

DECEMBER 18, 2019

In a sign that the investment was in jeopardy, several Chinese companies suspended operations with the Rockets and the NBA. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. Your customers will see it and want to spend more.

Viral 111

Viral Video Strategy YouTube 111

ReimaginePR

JUNE 10, 2015

You’re in good company. The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Wait, don’t remind me…wasn’t one of them French-speaking? Well, it shouldn’t.

Video 120

Video Government Healthcare Viral 120

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. 5 Tips There are many examples of companies that either managed to save face during a crisis, or conversely succumbed to the criticism of the masses. Take some time to investigate internally how your colleagues or employees would react in specific situations.

Social Media 79

Social Media Crisis Media Airlines 79

Communications Conversations

APRIL 20, 2018

I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. Interesting question!

Social Media 114

Social Media Media Education Analytics 114

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR in High Definition

DECEMBER 17, 2018

In response to the Bell Pottinger downfall, the International Communications Consultancy Organisation (ICCO) launched the #PowerofEthics campaign this year to encourage comms professionals to promote ethics in PR. GDPR, the acronym you cannot escape. For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode.

YouTube 48

YouTube Ethics Crisis Industry 48

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience.

YouTube 87

YouTube Viral Social Media Video 87

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. Here are five ways that your company and brand should prepare for a PR crisis. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. Amnestey international: #gayturtle. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress.

Social Media 28

Social Media Viral Film Media 28

ZudePR

MAY 17, 2016

Studies have shown that the most widely shared international news items have headlines that tap into emotions. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. . #1: Read this data-driven recent article on BuzzSumo. Print it out. Tools like these can help journalists write headlines for online audiences.

How To 60

How To Tools Writing Viral 60

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: One-on-one dialogue is a great place to start in listening to your customers, but also pay attention to review sites like Yelp, company surveys, and other feedback channels.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Of course, we all make exceptions when the chief marketing officer of a Fortune 100 company invites us to connect with her.

LinkedIn 67

LinkedIn Crisis Viral Banking 67