article thumbnail

Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve sat in on calls with clients themselves, affording a glimpse into another company. Bylines and other stories, like pets, need homes to.!

article thumbnail

Mascot Madness

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. Thanks to InsuranceWebx I’ll be presenting a program on September 27. You’re not alone.

article thumbnail

5 Ways to Become an Expert Source

Remote PR Jobs

Oftentimes, however, they want to be quoted simply for the sake of talking about their company and selling more stuff. They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. And that’s the wrong way to approach the problem. Be prepared.

Insurance 130
article thumbnail

3 Steps for Effective Crisis Communications Management

Onclusive

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

article thumbnail

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

article thumbnail

Latin American PR Leaders on New Communication Essentials

PRSay

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.