Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Publishers” in this case are social media companies and their platforms. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team.

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Video Facebook Social Media Creativity 283

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

David PR Group

JUNE 27, 2014

You may have heard of the major players (companies Uber and Lyft ) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache. How much insurance should the drivers carry? Here’s why: Disruptive technology merits disruptive PR. Should ridesharing services be regulated like taxis?

Technology 40

Technology Local Crisis Management Crisis Communications 40

Scott Public Relations

NOVEMBER 30, 2018

A silent account may lead people to think your company is no longer operating. Making all your activity about your company itself is a waste of effort—followers follow you because they already like or are interested in you. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Scott Public Relations

JANUARY 24, 2019

Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Analytics programs from companies like Google and others can tell you which pages are most popular, how long people view them, and from which locations these viewers are coming from.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

NOVEMBER 16, 2018

This is reflected in the divide between those who find it relevant to their daily work: 32% of respondents from government organizations versus 19% from private companies. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post How Important is Fake News?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

Bianchi Biz Blog

SEPTEMBER 16, 2021

An ESG report is a report published by a company or organization about its environmental, social and governance impacts. CSR is typically viewed as the qualitative side of a report, as it gives context on the overarching social, environmental and economic concerns, and gives stakeholders insight into company values.

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Report Automotive Financial Government 68

Scott Public Relations

SEPTEMBER 26, 2018

Providers need access to evidence-based research on the best practices for telehealth technology. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Publicity 40

Publicity Healthcare Insurance Insurance 40

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? Internal subject matter experts (SMEs) and their specific _. Learning insurance?

Industry 58

Industry Insurance Insurance Resources 58

The Stalwart Blog

NOVEMBER 18, 2019

Do you have any sort of size or scale of operations or even industries or can it be a wide range of companies and businesses? I work from startups all the way to multi-national companies. Another thing is to contact their insurance provider to see if there’s coverage for the event. Dave Oates: Yeah.

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Data Privacy System Crisis Communications 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external. 4) Before Auto Care, you worked for a PR technology vendor. How are things similar or different?

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Marketing Data Wireless Industry 79

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

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Publicity Ethics Technology Government 87

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. He wanted to try this new technology on for size. And, how has it impacted his success from a company POV?

Social Media 60

Social Media Media Twitter Insurance 60

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. That is a risk. How are you approaching that?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies.

Measurement 40

Measurement Agency Employee Insurance 40

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising?

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Leadership Insurance Insurance B2B 353

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Reassess technology. Additionally, new technology tools are available constantly. Email autoresponders used to indoctrinate new customers.

Measurement 120

Measurement Resources Technology Examples 120

Deirdre Breakenridge

MAY 16, 2017

And was narcissism correlated with the exploding use of digital technology? We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Can technology bring the generations together? It’s a tool of discovery.

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Marketing Fashion Technology Study 119

PRSay

OCTOBER 29, 2020

In the pipeline, are vaccines that are based on a technology never previously used in human beings. What we see now is people doubting DNA theory — doubting whether there is such a thing as immunity or whether the basics of biology are accurate. So let’s just be really optimistic.

Insurance 87

Insurance Insurance Conference Technology 87

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. A Harris Poll recently found that 67% of American adults distrust AI tools. I can't get a raise or change jobs.

Ethics 98

Ethics Guidelines Fashion Transportation 98

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Scott Public Relations

JULY 14, 2020

The honorable company that chooses not to respond to untrue allegations because they don’t want to “lower themselves” to participate in a fractious interchange. For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site.

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Healthcare Insurance Insurance Policies 52