Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. “The We buy on emotion, feelings and impulse. Meanwhile, 84 percent say A.I.

Creativity 78

Creativity Study Survey Advertising 78

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Banking Infographics 113

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum.

Case Study 111

Case Study Marketing Study Content Marketing 111

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. What Makes a Link “Quality”?

How To 71

How To SEO Google Examples 71

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

OCTOBER 26, 2016

Payton recommended PR professionals “practice digital disaster” by meeting with all departments within their company or organization to determine which two assets are the most valuable to the company and then develop a plan on how to “segment and save” them in the instance of a data breach. ” – @shonali #PRSAICON.

Conference 120

Conference Internal International Data 120

Beyond PR

APRIL 13, 2018

Companies of all sizes are becoming more focused in 2018 on the representation of valuable and effective ROI. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73

Media Google Measurement Print 73

Konnect Agency

JUNE 8, 2022

Studies have shown that visitors will judge your website within 50 milliseconds of clicking its URL. What “peeks” into company culture, or nods to your origin story can you weave into a larger narrative at play on your website? Like all things, we must measure to understand if these changes are working for us. What’s Your Story?

Brand 52

Brand Branding Mobile Analysis 52

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. Case studies. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. Common ones include: Blogs. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 7 Measurement. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

OCTOBER 25, 2023

Imagine we’re a fictitious project management software company called “ProjexFlow.” Measuring content’s impact is both an art and a science. Solution: Develop a unified brand guide that outlines your company’s voice, tone, and messaging.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%). Additional Findings from the JOTW Survey.

Survey 72

Survey Trends Communications Storytelling 72

Stern + Associates

AUGUST 13, 2014

Sales professionals who effectively participate in and leverage their company’s thought leadership are regarded for what they know, and recognized as go-to individuals with useful insights into their industry and understanding of their customers’ issues and needs. Can Thought Leadership Be Measured? but be sure to qualify the data.

Leadership 81

Leadership Reputation Measurement Video 81

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Enter digital PR. If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. However, there should be concrete yardsticks by which to measure such efforts. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

MaccaPR

OCTOBER 5, 2015

Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Most of the time I’m affected is when I read non-fiction (biographies or case studies). Several companies come immediately to mind. It’s an “everyone drank the Kool-Aid feeling.”. I read a lot —probably two books a week. And then there is USAA.

Conference 40

Conference Meeting Case Study Film 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

5W PR

FEBRUARY 5, 2024

Ultimately, the best approach will depend on the specific goals and target audience of the company. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics. Understanding parents Parents have a lot on their plate.

Marketing 78

Marketing Case Study Infographics Survey 78