Agility PR Solutions

JUNE 24, 2020

New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […].

Measurement 149

Measurement Consumer Brand Branding 149

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 180

Measurement Communications Analysis Data 180

Cision

DECEMBER 21, 2017

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Here are four ways to do that. Set Flexible Objectives.

Measurement 272

Measurement Strategy Software Analytics 272

Agility PR Solutions

DECEMBER 12, 2022

New research from data collection and analysis company Rep Data and marketing measurement firm DM2 illustrates the impact of audience characteristics and behaviors on market research outcomes, furthering the ongoing exploration of factors impacting data quality in the insights space. This unfortunately […].

Study 78

Study Data Analysis Measurement 78

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

Marketing 136

Marketing Survey Study Comparison 136

Bianchi Biz Blog

MARCH 4, 2021

companies, who lag behind their European counterparts, leaves big blind spots for investors. That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia. Ranking: European companies dominate, US disappoints.

Report 87

Report Company Financial Study 87

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Agility PR Solutions

MARCH 8, 2022

Yet, a new study from asset management firm Ariel Investments shows the world’s largest companies still have room to grow on effectively operationalizing diversity, equity and inclusion (DE&I) goals and driving measurable results. Corporate America has made demonstrable progress on diverse board representation.

Company 85

Company Corporate Study Measurement 85

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. 1) Content marketing benchmarks. Most organizations field a small content marketing team.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

NewsWhip

JUNE 2, 2020

CASE STUDY. Company Size. Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands.

Case Study 78

Case Study Study Radio Analytics 78

Agility PR Solutions

NOVEMBER 19, 2018

New survey data from Harris Poll, in partnership with Finn Partners, finds that a majority of Americans do not believe companies are making a very positive impact on key social issues—and takes that research one step further by launching a new tool to help businesses determine—and improve—their impact on social well being.

Study 66

Study Measurement Survey Data 66

NewsWhip

JUNE 2, 2020

CASE STUDY. Company Size. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event.

Case Study 78

Case Study Study Viral Data 78

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Analytics Google Social Media 138

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 183

Trends B2C Video Measurement 183

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 111

Employee Company Marketing Case Study 111

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 80

Case Study Study Brand Branding 80

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Publicity 95

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. By 2050, the company aims to be carbon neutral on balance.

Automotive 95

Automotive Study Report Transportation 95

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

Case Study 40

Case Study Study Measurement Pinterest 40

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 3: What content marketing tactics are they using?

B2C 194

B2C Content Marketing Study Trends 194

The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants.

Study 100

Study Analytics Software Data 100

Sword and the Script

NOVEMBER 5, 2020

A study, commissioned by Salesforce and conducted by the custom content arm at Forbes, found “revenue growth is linked” to employee experience (EX). Further, the growth as a result of EX is linked “regardless” of the emphasis the company placed on customer experience (CX). The real kicker? higher than those that do not. >>>

Employee 99

Employee Study Survey Leadership 99

Katie Paine's Measurement Blog

FEBRUARY 22, 2016

By Greg Jarboe — Back in 1986, I became the 13th Director of Corporate Communications at Lotus Development Corporation, which was the world’s largest independent software company at the time. Katie Paine, publisher of The Measurement Advisor, was the company’s 12th, and hired me before she left Lotus.)

Case Study 56

Case Study Measurement Study Software 56

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

MAY 12, 2022

As a result of analyzing billions of articles and evolving our attribution technology over nearly a decade, Onclusive is the only company to connect specific articles to individual website actions and revenue. Research methodology. Article sentiment toward the brand. Publication reputation and consumer behavior.

Consumer 370

Consumer Publicity Media Analysis 370

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line.

Financial 88

Financial Reputation Corporate Study 88

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. Just the other day I was reading an article that was built on a premise supported by a study it cited. How could this happen on a company blog? Company blogs are not journalism, but the best performing ones take a journalistic approach to content.

Blogging 95

Blogging Company Journalism Study 95

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: . In early 2019, Livongo began preparing to go public.

Media Relations 195

Media Relations Case Study Media Study 195

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Case studies or demonstrations. Develop a marketing strategy worth measuring.

Measurement 52

Measurement Marketing Analytics Enterprise 52