Remove Company Remove Customer Service Remove How To Remove Product Launch
article thumbnail

Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. This document serves as a guide, outlining the course of action during a crisis. Drills are crucial too.

article thumbnail

How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Companies in crisis: A case study in navigating treacherous waters. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. Assign roles.

Crisis 186
article thumbnail

Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

Here is a guide on how to utilize it effectively. Google Alerts is a free online service provided by Google. And as a result, you can turn potential PR crises into opportunities to showcase your responsiveness and excellent customer service. How To Set Up Google Alerts Setting up Google Alerts is a simple process.

Google 91
article thumbnail

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. How to know when to bring in the PR professionals.

Company 136
article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62
article thumbnail

The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But how do you know if your news is …newsworthy?

article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8