5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

FEBRUARY 26, 2024

The allure of exclusivity Companies should start thinking beyond just racking up sales and start focusing on how they can help customers curate memories that are going to elevate their buying journey from a simple purchase into a personalized adventure. This can be achieved in a multitude of ways.

Strategy 78

Strategy Brand Branding Product Launch 78

Communications Conversations

SEPTEMBER 2, 2015

What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online.

Employee 60

Employee Social Media Brand Branding 60

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Marketing often involves specific campaigns tied to product launches or promotional periods.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce.

Employee 40

Employee Measurement Social Media Product Launch 40

5W PR

OCTOBER 19, 2023

Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. Micro-influencers Aside from celebrities, companies can opt for alternatives in various forms to get endorsements. This authenticity can resonate strongly with consumers.

Brand 78

Brand Branding Product Launch Sports 78

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

AUGUST 23, 2023

They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. No differentiation.

Agency 205

Agency Pitching Internal International 205

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. The role of earned media enhances the perception of the company’s expertise and reliability.

Video 110

Video Marketing SEO Social Media 110

Ethical Voices

SEPTEMBER 18, 2023

You have candidates going on websites or getting materials from a company and they say X, Y, and Z. And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. Now the company needs to step in. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. This company makes the key cards that many corporations use to give employees office access.

Journalism 134

Journalism Media Relations Report Media 134

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Supporting a product launch? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. We have a booth booked!”

Automotive 78

Automotive Mobile Technology Resources 78

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles.

Creativity 102

Creativity Data Measurement Product Launch 102

ImPRessions - Crenshaw Communications

MARCH 15, 2017

You don’t need a $500,000 budget to launch an effective PR campaign, but it’s important to be realistic about the budget that is available and to match the scope of the program to available resources. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

How To 149

How To Government Product Launch Internal 149

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

PR Fuel

AUGUST 27, 2020

The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. Product Launch Press Release.

Nonprofit 87

Nonprofit Local Writing Examples 87

PR in High Definition

JUNE 25, 2020

Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 75

Reputation Employee Leadership Product Launch 75

Prohibition

NOVEMBER 10, 2021

One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible. Starbucks – A Year of Good.

Video 62

Video Sports Film Employee 62

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. Many companies put minimal effort toward their pages, and it shows. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

FEBRUARY 9, 2015

Employer growth is good news for marketers and communicators because corporate employees are very often the people we’re trying to reach. Now that the pendulum has swung to employees using the network to source candidates (or possibly switch jobs), marketers will enjoy more fruitful marketing potential on the platform.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. What is public relations? This is very old – like circa 2010 old.

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

APRIL 9, 2024

Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Communication strategy Set out foolproof communication procedures.

Crisis Management 78

Crisis Management B2B Crisis Company 78

PR in High Definition

JUNE 25, 2020

Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 48

Reputation Employee Leadership Product Launch 48

Prohibition

AUGUST 16, 2021

Perhaps you could also encourage employees to speak about the positive experiences they have had working at your company. People want to invest and engage with companies who have a strong brand presence and show personality online – so don’t be afraid to do so in your video content.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release.

SEO 52

SEO Engineering Web Trade Shows 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company. A company anniversary, for example, can be a slam-dunk for industry press. Just this week, United Airlines removed two young female passengers traveling on employee passes. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Think about the following scenario: Your brand is launching a huge new product at CES. And, in the future, it could happen via VR.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. By Cecilia Zhong, Senior Account Executive. In the U.S.,

Pitching 36

Pitching Transportation Conference Report 36