ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 333

Brand Branding Employee Engineering 333

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Our employees and community members are invested in these causes. Should we get involved? How do we take a stance?

Reputation 148

Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

Corporate 182

Corporate Analysis Reputation Trends 182

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? How Real is your Reputation? If truth is the new lie, and trust is the new misinformation, where does this leave your company?

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2020

Elite international law firm Jones Day faces a reputation crisis as a result of its work to help the president challenge 2020 election results in four states. As any professional services company knows, the stakes grow if your clients are involved in a negative-PR situation. Here’s why. No stranger to controversy. Probably not.

Reputation 296

Reputation Employee Groups System 296

Burrelles Fresh Ideas

MAY 21, 2024

As integral parts of society, companies possess the power and responsibility to spotlight mental well-being every day of the year. Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative.

Employee 97

Employee Pinterest Resources System 97

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. Instead, racist and exclusionary policies were embedded within the company’s culture. Leadership and reputation.

Reputation 62

Reputation Policies Leadership Company 62

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. However, a single tweet could just as easily boost an employer’s reputation. Look for what your employees are doing to go above and beyond their job expectations and daily duties.

Employee 120

Employee Brand Branding Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

PR in High Definition

MARCH 24, 2020

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. Is this ridiculous? Well perhaps not.

Insurance 73

Insurance Insurance Reputation Policies 73

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. Miami’s Magnetism: Miami wants to be taken seriously.

Trends 78

Trends Internal International Education 78

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

ImPRessions - Crenshaw Communications

MAY 1, 2019

But there are also initiatives that simply come too early in the life of a brand or company. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. Yet if the brand identity is lost in the tactics, the whole campaign falls short. Ignoring red flags.

How To 257

How To Interviews Measurement Storytelling 257

Remote PR Jobs

SEPTEMBER 25, 2023

One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. With some exceptions, public relations is best used to build visibility and shape reputation over time. There are also deep specialist expertise by PR function. It’s not a quick fix.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams.

Video 110

Video Marketing SEO Social Media 110

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PR in High Definition

APRIL 30, 2024

It contained interviews with everyday people across the town telling their own stories and where their connection to the team fit in. As to be fair, not many companies out there have Hollywood actors to rely on to increase their exposure – or a sport-related underdog story to get behind. It’s all about stories.

Storytelling 62

Storytelling Sports Travel Pitching 62

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156

Stern + Associates

APRIL 28, 2023

As more consumers, investors and other stakeholders have become conscious of environmental and social issues and how companies interact with them, there’s also been a growing sense of cynicism or suspicion about how much these organizations are actually doing. But many people might also be thinking “ok, but what about the rest of the year?”.

Communications 102

Communications Employee Corporate Strategy 102

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. In general, companies do a poor job reporting on security breaches. Five years later, Barilla has nearly pulled itself out of the reputation hole.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Combined with deep industry, company or sector knowledge creates a great foundation. Today, one comment on social can impact a brand’s reputation.

Employee 174

Employee Reputation Internal International 174

PR in High Definition

MARCH 31, 2022

Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? The evidence presented across all aspects of the company set-up was convincing. Job interviews over Zoom/MS teams have become the norm. Don’t be blinded by the flash. Chemistry is key.

Agency 62

Agency Case Study Technology Viral 62

PR in High Definition

APRIL 27, 2023

But what about the tech companies whose bread and butter isn’t generative AI? Here’s a couple things non-generative-AI tech companies, and their PR partners should consider at times like this… You don’t need to join every conversation This is something that most companies and PRs already innately know.

Case Study 62

Case Study Media Training Reputation Training 62

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And frankly, that will speak more than any reputational campaign we can undertake.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The company has traditionally had a strong offering in media monitoring including broadcast monitoring. The company has been working to expand beyond media monitoring too.

Instagram 144

Instagram Technology Resources Employee 144

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The Story in a Nutshell . Rule 3: Move Fast.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148