ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press.

Corporate 182

Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. We say that brand is what you say about business.

Reputation 79

Reputation Employee Case Study Survey 79

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. We say that brand is what you say about business.

Reputation 60

Reputation Employee Case Study Survey 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility.

Company 88

Company Corporate Product Launch Internal 88

Remote PR Jobs

SEPTEMBER 25, 2023

One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies. based PR agency professionals across five major U.S.

Agency 100

Agency How To Survey Employee 100

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. The influx of professionals from cities like New York and Washington, D.C.

Trends 78

Trends Internal International Education 78

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

MAY 1, 2019

Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. But the PR placement graveyard is filled with examples of dull executive interviews, missed opportunities, and even a few disasters. Ignoring red flags. There’s no story.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 108

Video Marketing SEO Social Media 108

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Lesson 2: Leaders Improve Performance with Clear Expectations and Meeting Employee Needs. Bankruptcy is a reality.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

MAY 26, 2023

“For us, the key audience was certainly the employees, whether they were answering calls in our call center, or they were in our airports trying to inform and direct customers about what to do,” Rutherford said from her office in Dallas. “We We were timely and responsive in getting back to the media.

Airlines 60

Airlines Crisis Communications Employee 60

Wadds Inc.

FEBRUARY 1, 2023

The outcome is trust, reputation, and behaviour change. The CIPR defines public relations as the business of reputation defining it as “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”

Publicity 98

Publicity Corporate Interviews Reputation 98

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Stern + Associates

APRIL 28, 2023

That’s why it’s important to ensure that you are constantly communicating with stakeholders, from customers to employees to investors, on sustainability efforts and ideas, and also encouraging dialogue and feedback. An organization that addresses sustainability only when necessary isn’t doing a great job in inspiring public confidence.

Communications 101

Communications Employee Corporate Strategy 101

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function. It’s not a quick fix. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

PR in High Definition

MARCH 31, 2022

Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Job interviews over Zoom/MS teams have become the norm. Fortunately, I evaded becoming a casualty of jobfishing and joined an established, reputable, and dynamic European tech PR agency. Word of mouth.

Agency 62

Agency Case Study Technology Viral 62

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Today, one comment on social can impact a brand’s reputation. A company needs to work hard at earning its reputation, and keeping it, every day.

Employee 174

Employee Reputation Internal International 174

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

prTini

DECEMBER 1, 2016

When I brought on Geben’s first employees—a tiny team gathered around my dining room table—everything was new. Being involved in a startup like that—even as an employee—requires some amount of entrepreneurial spirit. Being involved in a startup like that—even as an employee—requires some amount of entrepreneurial spirit.

Employee 28

Employee Interviews Meeting Training 28

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was a nightmare of employee churn. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills. My friend Bob Pickard of Signal Leadership Communication underscores this in an interview about the booming cannabis market, which may be another analogy to the dot-com frenzy.

Agency 220

Agency Retail Reputation Course 220

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. This is why earned media – the stories and interviews produced by PR – will always be relevant. The reality is that the lines between PR and marketing are getting blurrier all the time.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

DECEMBER 2, 2020

On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. And frankly, that will speak more than any reputational campaign we can undertake. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world. [But

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

Melissa Agnes

JUNE 3, 2014

However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. Can You Sue Former Employees for Social Media Accounts?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Reputation and Brand Management. Reputation and brand management are part of your crisis communications plan because they involve the public’s perception of you. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. A crisis can harm your reputation as well as your competitiveness.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. We’ve explored this crisis further in our Reputation Shapers guide that you can access here. Staying calm in a crisis.

Crisis 71

Crisis Communications Reputation Training 71

Reputation Specialist Michael Toebe

JUNE 21, 2021

Here’s a disclaimer for you: I always enjoyed Tavis Smiley interviewing people. Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. (Tavis Smiley). He did excellent work.

Publicity 59

Publicity Reputation Energy Crisis 59

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120