Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Brand Branding Social Media 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

While its downloads have risen again due to international expansion, it’s now looking like Clubhouse was the victim of its own PR – too much, too soon. The online mortgage company has had better years. The gaming company was hit with multiple investigations into alleged sexual assaults of female employees in 2021.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2020

Elite international law firm Jones Day faces a reputation crisis as a result of its work to help the president challenge 2020 election results in four states. As any professional services company knows, the stakes grow if your clients are involved in a negative-PR situation. Here’s why. No stranger to controversy. Probably not.

Reputation 296

Reputation Employee Groups System 296

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Policies Employee 272

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. Miami’s Magnetism: Miami wants to be taken seriously.

Trends 78

Trends Internal International Education 78

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Obviously, companies cannot and perhaps should not take a public stance on every issue. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 117

Trends Communications Conference Leadership 117

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Remote PR Jobs

SEPTEMBER 25, 2023

To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies. A lack of inclusion can sometimes be seen in employee surveys. As companies in the U.S.

Agency 100

Agency How To Survey Employee 100

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. One of the biggest problems companies make? Authenticity…” Read the full interview below!

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future.

Report 144

Report Communications Government Crisis 144

Deirdre Breakenridge

FEBRUARY 26, 2018

There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships.

Brand 256

Brand Branding Social Media Employee 256

Stern + Associates

APRIL 28, 2023

As more consumers, investors and other stakeholders have become conscious of environmental and social issues and how companies interact with them, there’s also been a growing sense of cynicism or suspicion about how much these organizations are actually doing. But many people might also be thinking “ok, but what about the rest of the year?”.

Communications 102

Communications Employee Corporate Strategy 102

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And [we tried] to figure out what we can do as a company to assist them through their grief.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Reputation Us

JUNE 14, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. We want all communities and employees to know: We see you.

Reputation 148

Reputation Financial Community Employee 148

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. What stage is the company?

How To 100

How To Report Pitching LinkedIn 100

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

. “If it ain’t Boeing, I ain’t going,” was how one pilot summed up the company’s onetime reputation among his peers. What’s more, the company’s handling of the tragedies also crashed its credibility. Even post-IPO companies like Uber and Lyft saw significant drops in their market cap.

Real Estate 156

Real Estate Reputation System Sports 156

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales. In business as in life, reputation is everything.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

The Stalwart Blog

OCTOBER 3, 2019

John Tishler: I’ve personally worked with the largest Fortune 500 companies in governance crises, as well as companies that have 50 or fewer employees. You could ask, are the best people to handle this the people that already know the people involved, and know the company’s business. John Tishler: Yeah.

Government 74

Government Crisis Video Interviews 74

Bianchi Biz Blog

OCTOBER 17, 2022

Every two weeks, Gravitas Detroit CEO and Founder Jan Griffiths welcomes executives, entrepreneurs and innovators in the field for long-form interviews. Plus, the Automotive Leaders Podcast is now on YouTube , where you can watch video of the interviews on demand. And we won’t be surprised if you catch the podcasting bug.

Automotive 87

Automotive Industry Leadership Interviews 87