PR 20/20

JANUARY 19, 2023

Does your company even have buyer personas established? If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. Are you familiar with your organization’s buyer personas?

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Sword and the Script

FEBRUARY 6, 2024

There’s a good case to be made that B2B marketing organizations should produce less content and place greater emphasis on distribution. Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. There are caveats to this of course, and a well-run company blog is a good example.

B2B 92

B2B eBook Engineering Blogging 92

ZudePR

MAY 20, 2015

PRstack Ebook. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). Look out for mine on 10 June!

eBook 60

eBook Tools How To Case Study 60

PR 20/20

NOVEMBER 18, 2022

As a marketer or business owner, CTAs play a vital role in your marketing strategy. But we promise your marketing campaign will improve, just like that loaf of bread. Each action provides a specific purpose to support your marketing campaign. Email marketing. Ebooks and presentations. See what I did there?

Marketing 80

Marketing eBook Creativity Social Media 80

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. People will trust a review or a comment by a stranger more than they will trust an ad from a company. I find that most companies don’t know these basic facts.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

JANUARY 11, 2023

As marketers, it's our job to partner with sales to qualify leads in a way that maximizes their time. Consider: Company size (employees or revenue). Company industry. Fit is different from a buyer persona, a semi-fictional representation of your ideal customer typically used when developing your marketing strategies.

How To 72

How To Marketing Meeting System 72

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Builds a Strong Brand Presence. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Doctor Spin

MARCH 1, 2024

Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Digital marketing- and social media agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. Marketers develop personas by combining real data with a good dose of educated assumption. This fictional company specializes in debt collection. So how do you ensure your brand stands out?

B2C 242

B2C Strategy B2B Marketing 242

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

APRIL 29, 2023

HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. Continue reading for ways to leverage lifecycle stages to improve your marketing and recruitment efforts. This is often done through a form on your site.

eBook 84

eBook How To Examples Groups 84

Polaris

DECEMBER 13, 2014

Using a fictional company called Potter Paralegal Inc., I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Top-of-the-funnel content options the company should consider include: eBooks—e.g., eBooks—e.g., Content Marketing'

Small Business 162

Small Business Marketing eBook Comparison 162

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. 1: eBook Series by Lee Odden. 1: eBook Series by Lee Odden. content marketing. Make it count.

Conference 171

Conference eBook Content Marketing Brand 171

PR 20/20

DECEMBER 14, 2022

And for a long time, marketing has been one of these impossible investments. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Generally, marketing activities target one of three stages of the buyer’s journey : Top-of-the-funnel (TOFU).

Measurement 52

Measurement Marketing Analytics Enterprise 52

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

JULY 31, 2019

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Companies are starting to realize how these two skill sets can complement each other very well.

Marketing 68

Marketing SEO Guidelines eBook 68

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Polaris

NOVEMBER 24, 2014

A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. In larger companies, the issuing of RFPs is often company policy supervised by the purchasing department. Ah, the dreaded cattle call. 1: What services do you require?

Marketing 168

Marketing Policies Agency eBook 168

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Onclusive

AUGUST 30, 2017

As budgets tighten, the inter-departmental competition for company dollars becomes extremely competitive. They must demonstrate how they’re helping their company reach and exceed its business objectives. For a more in-depth look at PR Attribution, download our free eBook. The best way to do this is through attribution.

Tools 170

Tools eBook System Data 170

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: Sarah is a UK-based blogger, content marketer, speaker and mom. It’s a versatile template that works well for both B2C and B2B marketers. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

PR for Anyone

NOVEMBER 2, 2021

The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. Every time you work with a lender, title company, buyer or seller, if you are connected on LinkedIn, ask them for a recommendation. You might connect with someone from high school, college, a former company you worked for.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. No, you’re not a leading‑, revolutionary‑, innovative‑, or game-changing company.” 2 Rivera, K.

Communications 52

Communications eBook System Corporate 52

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Communications Conversations

MARCH 8, 2019

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. The customer never gave you an email.

eBook 102

eBook LinkedIn Brand Branding 102

Rock the Status Quo

JUNE 4, 2015

“Do you know what marketing automation is and have you used it for your clients,” he says? He was perfectly polite and the company clearly expected the webinar to generate leads. I was mildly offended that he asked if I know what marketing automation was, sure, but where did the anger come from? Pissed off.

Content Marketing 100

Content Marketing Training Marketing Consumer 100