Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

NOVEMBER 7, 2019

I’m convinced there are two databases every marketer needs at-the-ready to do so effectively. Audit your company’s (or client’s) audiences and accelerators. Need inspiration to get started on the work that will make everything else in your marketing realm fall into place? Total addressable market size (TAM). Accelerators.

Marketing 59

Marketing Case Study eBook Strategy 59

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. When you send a story to a journalist, you can assume they’ll look up who you are and what your company does.

Trends 118

Trends Leadership Measurement B2C 118

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. By crafting a consistent narrative that speaks directly to your audience’s needs and desires, you’ll create a sense of connection that can be tough to achieve through other marketing channels. Thought Leadership. Easy Street.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 1) What departments are managing influencer marketing? Communications: 16%.

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies. By crafting a consistent narrative that speaks directly to your audience’s needs and desires, you’ll create a sense of connection that can be tough to achieve through other marketing channels.

Small Business 52

Small Business Strategy eBook Reputation 52

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

NOVEMBER 17, 2023

In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Source: 4 Checkley, K. 11 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Build on that thought leadership with an active media relations program.

How To 117

How To eBook Leadership Social Media 117

Shift Communications

SEPTEMBER 22, 2015

Alternatively and understandably, clients want to try the shiny new marketing thing they’ve heard about – social media, remarketing, retargeting, and so on. Does our company have the bandwidth to contribute to the tactics? The VP of marketing wants more leads. What are the goals? That’s it. What are the goals?

Strategy 60

Strategy eBook Leadership Resources 60

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. Ritz-Carlton. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Presspage

AUGUST 15, 2017

thought leadership. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Download our latest eBook! These trends included: the importance of influencers. contributors.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. Not even a little bit.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. For this reason, you can: Rewrite the article for vertical markets.

How To 40

How To Guidelines Pitching Writing 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker. People who produce.

Writing 114

Writing Social Media SEO Blogging 114