Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K., International Journal of Business Communication, 51, 183 – 202.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Brand Branding 186

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Konnect Agency

MARCH 31, 2020

.) – this may be more than one point of contact and it should be determined which vendors/stakeholders will hear from you first Brief employees on crisis communication protocols and provide contact information for the crisis team leader who will be able to answer their questions. #3

Communications 69

Communications Crisis Communications Crisis Social Media 69

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Matters

APRIL 21, 2016

Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Doctor Spin

MAY 21, 2023

Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Internal communications. Crisis communications. Lack of clear communication. Senior vs creative. They can leverage these connections with the right people.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

SEPTEMBER 22, 2015

You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. Images: Sara Golemon , Scott Granneman , Nicola Romagna ( Creative Commons ). Reward desired behaviors. You should also create expectations for online behavior.

Community 120

Community Guidelines Crisis Communications Instagram 120

Shift Communications

MARCH 10, 2017

Whether you’ve brought on a firm ‘for more arms and legs’ or as a strategic partner, they’re going to need the help of a dedicated internal resource, especially early on. Good firms have creative people who spend their days stretching even small resources into meaningful results. Prepare to Participate. Typically, they’re wrong.

Agency 87

Agency Resources Crisis Communications Creativity 87

PR Matters

APRIL 21, 2016

Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It means applying effort and creativity that is consistent and ongoing.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Key Account Manager, SPI International. Milen Tzanov. Cesare Valli.

Energy 52

Energy Groups Internal International 52

5W PR

APRIL 2, 2020

Now is not only the time to be transparent, but also creative while interacting with customers. Be communicative with internal employees in every department on how they can help accomplish these goals. This will support your efforts to gain new business and maintain relationships with current clients.

Crisis 97

Crisis Employee Financial Consumer 97

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Prakkypedia

FEBRUARY 14, 2016

Creativity and lateral thinking, particularly if they work for clients from a variety of sectors who demand different approaches, varying content styles and adaptability to different audiences. Ultimately, external and internal PR professionals often rely on each other. Reasons for hiring an in-house PR manager.

Internal 60

Internal International Crisis Communications Employee 60

Sword and the Script

MARCH 25, 2017

At first, Richard Edelman sets this up as troubling news in a piece titled, The PR Industry at the Crossroads : “The business models going forward do not envision PR as a stand-alone, but rather as part of the supporting cast attempting to make the most of the star performer: advertising-led creative.”. If not, give our services a try.

Publicity 80

Publicity Crisis Construction Study 80

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. Failure to understand the target buyer and their motivations is such a common mistake.

Brand 105

Brand Branding Reputation Corporate 105

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. For important deliverables — new business proposals, communications plans, even news releases — his rigorous review process made sense. And the internal presentation decks. Sometimes mistakes lead to crisis.

Insurance 120

Insurance Insurance Interviews Crisis 120

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This professor defined being international as being someone who was born outside of the country.

Social Media 56

Social Media Conference Travel Internal 56

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. That is, the International House of Pancakes, or IHOP. Disrupting the norm through word of mouth communication. With that being said, I am going to be talking about a campaign that focuses on a very important food group: pancakes.

Social Media 42

Social Media Case Study Media Creativity 42

Prohibition

JANUARY 14, 2022

11 Steps to Effectively Managing a PR Crisis. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

APRIL 28, 2015

It was an internal argument taking place in public. Images: Bart Everson , Caelie_Frampton ( Creative Commons ). It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue. Which party was telling the truth? Did it matter? It didn’t seem to.

Employee 120

Employee Print Customer Service Local 120

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Images: DonkeyHotey , epSos.de , William Murphy , Paul Miller ( Creative Commons ). Regulatory and government bodies demanding CSR reporting, new legal business structures.

Media Relations 120

Media Relations Trends Media Corporate 120

Beyond PR

APRIL 22, 2016

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. Product announcements.

Survey 60

Survey Corporate Social Media Media 60

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields.

Sports 113

Sports Retail Local Report 113

Karen Freberg

OCTOBER 17, 2021

However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. I am a former track and field athlete that spent 10+ years competing at the national and international level. More specializations and disciplines have cited and credited work done in PR.

Study 111

Study Journalism Interviews Conference 111

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement.

Publicity 89

Publicity Media Advertising Advertising 89

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. A crisis comm plan at the ready. Guest Post by Jen Zingsheim Phillips. Make sure you are prepared for what may happen.

Measurement 40

Measurement Financial Crisis Internal 40

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

APRIL 7, 2020

The fight against COVID-19 is a war – how companies are adopting military skills via Bulldog Reporter and Chad Stolie “Military principles that emphasize teamwork, protecting personnel, innovation, creativity, incorporate new technology, and build coalitions are what will see us through the COVID-19 war.”

Technology 117

Technology System Tools Government 117

Karen Freberg

MARCH 16, 2018

I was surprised to learn not many professionals were actively doing any influencer marketing for their campuses, and no one was doing anything related to this for crisis communications. There were a lot of inquiries into assignments, worksheets, etc on this. Just a thought!

Education 44

Education Social Media Trends Media 44