ImPRessions - Crenshaw Communications

JUNE 20, 2023

Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Companies like Bayer, HP, J.P. People usually think of media pitching and press releases when they think about public relations.

Conference 156

Conference Privacy Advertising Advertising 156

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. Your credit card company. Imagine a company that you like, have been a loyal customer, and would recommend to a friend.

Survey 74

Survey Reputation Corporate Banking 74

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Waxing UnLyrical

AUGUST 22, 2012

Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. I don’t think the company itself is going anywhere.

Privacy 79

Privacy Facebook Google Social Media 79

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. Because it’s an ambitious undertaking, however, few companies take this step. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Communications Conversations

JULY 14, 2020

It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. Airbnb CEO, Brian Chesky, announced on the company’s newsroom that it was reducing its workforce. ” Same message. Next, trust.

Employee 78

Employee LinkedIn Social Media Trends 78

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Melissa Agnes

MARCH 18, 2014

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

Airlines 256

Airlines Crisis Privacy Case Study 256

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. The need for speed.

Privacy 149

Privacy Technology B2B Data 149

Agility PR Solutions

JULY 14, 2019

consumers really think about giant tech companies and the vulnerability of their personal data. The question: Are corporations and government doing enough to protect consumer data privacy? Despite the tremendous investment many tech companies have been making in public relations and safety-related […].

Privacy 60

Privacy Government Data Corporate 60

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. PR is a primary tool for corporate speech on social issues. When a company tells the story of the human beings behind the corporate logo, it brings the company to life.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. The need for speed.

Privacy 120

Privacy Technology B2B Data 120

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? T ake the complaint and your response offline, where your company can resolve the issue in a way that can’t be shared with 50 million others. When in doubt, place the privacy of your customer s first.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. They want to know why a company exists and what its brand stands for. As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. .”

Marketing 173

Marketing Storytelling Creativity Privacy 173

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Melissa Agnes

SEPTEMBER 23, 2014

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

Crisis 208

Crisis Strategy Reputation Privacy 208

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. If the country is divided, you can bet for most companies, their employees and customers are too. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 131

Technology Study Communications Survey 131

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation.

Airlines 180

Airlines Reputation Journalism Crisis 180

Mindful Marketing

NOVEMBER 6, 2021

It’s especially significant when one of the world’s most valuable companies decides to rebrand. ” It’s also hard to get a handle on the metaverse because, like the Internet, it’s not a singular product that Facebook or any one company can build alone.

Facebook 73

Facebook Google Privacy Tools 73

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Interviews Video 117

Melissa Agnes

SEPTEMBER 4, 2020

Most online reputation management companies focus solely on helping their clients fix their online reputations. If you choose to continue to work with ReputationDefender, the company offers a range of opportunities for you to do so, including more extensive monitoring support, publishing support to social media and to your blog, and more.

Brand 234

Brand Branding Reputation Crisis 234

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy.

Enterprise 68

Enterprise Ethics Engineering Technology 68

David PR Group

OCTOBER 26, 2014

And last week, it changed its corporate structure, becoming a public benefit corporation with a charter that forbids the company from using ads or selling user data to make money. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook?

Privacy 70

Privacy Facebook Advertising Advertising 70

Sword and the Script

OCTOBER 25, 2022

Broader remit, more engagement across the company.”. Adherence to privacy regulations.”. Importance of companies having a voice on social justice and other policy issues.”. With the great resignation, many people are doing more work to account for those who left and companies are not replacing those positions.

Communications 123

Communications Crisis Internal International 123

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

Internal 105

Internal International Privacy Banking 105

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. As my AP History teacher repeated ad nauseum, “Happy people don’t revolt.”

Internal 155

Internal International Communications Employee 155

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. The most prepared and responsive companies have multiple crisis teams assembled. Show gratitude toward those stories to set a positive tone.

Crisis 78

Crisis Financial Banking Crisis Management 78

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Is your company ready? And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.

Agency 84

Agency Enterprise Technology Analytics 84

NewsWhip

JUNE 2, 2021

Certainly at a standard to drive corporate decision making – not just comms.” . For example, if a company is uncertain if an issue amounts to a crisis or not, data from previous issues can be analyzed, to give helpful context, and aid a human prediction about what best action to take. . Planning is high-context, smart work.

Media 88

Media Data Reddit Crisis 88

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87