Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. For example, you invest a lot of time into research and planning. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about.

Study 96

Study Company Leadership Education 96

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. Join Dan Beltramo and Kelly Byrd of Onclusive as they discuss how executives can better engage with their communications departments and ensure the department’s KPIs are aligned with company goals. Speaker Info.

Communications 195

Communications Financial Corporate Leadership 195

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. A few years back I worked for a company that, in part, had a SaaS product that processed large volumes of law firm invoices. Third, some SaaS companies are blind to the value of the data they have.

Company 96

Company Marketing B2B Software 96

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership. >>> Need an extra pair of hands?

Internal 89

Internal International B2B System 89

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The purpose? Comment: A brand is a promise. It’s a perception.

Financial 152

Financial Marketing Survey B2B 152

Presspage

JANUARY 30, 2024

As the digital landscape keeps evolving, companies need to adjust their investor relations strategies to match current preferences. For example, in investor presentations, financial result announcements, and company updates, videos bring a dynamic and immersive storytelling experience to the forefront.

Infographics 78

Infographics Financial Video Leadership 78

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. PE lacks PR savvy.

Software 170

Software Marketing Leadership B2B 170

Burrelles Fresh Ideas

MAY 21, 2024

As integral parts of society, companies possess the power and responsibility to spotlight mental well-being every day of the year. Conversely, neglecting mental well-being can lead to decreased productivity, higher absenteeism, and increased turnover rates, all of which directly impact a company’s bottom line.

Employee 97

Employee Pinterest Resources System 97

Onclusive

AUGUST 24, 2020

But at our company, one unsung technical visionary does have hero status; and we believe he deserves this distinction industrywide. At that time, the company was called AirPR, and it was a marketplace for PR professionals. At that time, the company was called AirPR, and it was a marketplace for PR professionals.

Analytics 347

Analytics Engineering System Software 347

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

Employee 150

Employee Communications Storytelling Corporate 150

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. The power of humility How do we redefine a corporation’s role in society?

Ethics 62

Ethics Company System Corporate 62

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits.

Leadership 282

Leadership Social Media Trends Facebook 282

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

OCTOBER 27, 2017

12, has witnessed the world move from analog to digital throughout his more than 20-year career in corporate communications, which includes previous roles with PepsiCo, Anheuser-Busch, AB InBev and Fleishman-Hillard, where he led strategic communications for some of the world’s biggest and most recognizable brands. based agencies.

Leadership 113

Leadership Communications Hotels Tourism 113

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. Why does this happen?

Corporate 83

Corporate Airlines How To Crisis 83

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Shift Communications

SEPTEMBER 8, 2017

McKesson Corporation faces this exact conundrum. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Yet, the company is sometimes still thought of as part of the old guard, and not at the forefront of the rapid changes in healthcare, because of its longevity in the marketplace.

Healthcare 79

Healthcare Leadership Local Retail 79

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.

Marketing 145

Marketing Survey Study Comparison 145

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

Reputation Us

JULY 20, 2022

For example, when you look into a mirror, you see a mirror image of yourself. The same is true for your company. Customers, employees and partners are the only ones who can objectively tell you how your company and products appear to them. This is doubly important if a crisis occurs affecting the image of your company.

Reputation 97

Reputation Leadership Survey Examples 97

Remote PR Jobs

SEPTEMBER 25, 2023

The power of technology and social media has created a platform for spreading a message far and wide, while also ensuring that a single misstep could leave a negative digital footprint that will follow your company around forever. The role is no longer to simply generate attention and positive press coverage for the company.

Communications 100

Communications Publicity Employee Reputation 100

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145

Brand Branding Nonprofit Government 145

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 97

Agency Automotive Company Mobile 97

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 103

Survey Media Relations Corporate Communications 103

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making.

Leadership 74

Leadership Energy Corporate Conference 74

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

Technology 165

Technology Leadership Privacy Trends 165

PR in High Definition

MAY 22, 2024

Use transitional phrases like “Company X (formerly Company Y)” in your communications to bridge the change. For example, your core services, key markets, or long-standing corporate values are typically safe areas to emphasise, as they are unlikely to conflict with your new brand proposition.

Communications 71

Communications Leadership Corporate Brand 71

Shift Communications

MARCH 22, 2023

By Reva Seth, Senior Advisor The social values of brands and companies remain top of mind for consumers, customers and cultural influencers. It is usually one component of a more extensive thought leadership, corporate or advocacy strategy. And 66% who do say it is because they believe brands can create real change.

Leadership 88

Leadership Community Corporate Consumer 88

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 95

Local Internal International Crisis 95

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. Your company is excited about its new product, research paper, promotion, etc., Promote Your Thought leadership With a Press Release .

Infographics 283

Infographics Consumer Video Examples 283

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? Every company has one, whether it was built intentionally or not. It’s the reputation your company has as an employer. Your corporate brand. Your Culture: What it’s like to work at your company. You feel it.

Brand 178

Brand Branding Employee How To 178

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. As in any leadership structure, culture and tone is set and trickles top-down from the leadership team.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

We saw the Coca-Cola company air a Super Bowl ad featuring a stream of attractive multiethnic individuals set against “America the Beautiful,” sung in various languages. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133