Critical Mention

MAY 13, 2020

Good marketing makes the company look smart. Great marketing makes the customer feel smart. — The best marketing doesn’t feel like marketing. — Content is fire. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Joe Chernov.

Communications 158

Communications Radio Sports Social Media 158

Sword and the Script

FEBRUARY 14, 2023

As always, nothing I say here should be considered an endorsement, grade or order of merit of any of the products or companies mentioned. The positioning from both companies is very clearly aimed at alleviating concerns AI will take a PR person’s place. Get rid of the [PR] middleman,” the company says in a promotional video.

Software 140

Software Pitching Analysis Community 140

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week.

Digital PR 76

Digital PR Print Construction Television 76

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 20, 2020

Some companies have even seen upwards of $18 in earned media value. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Critical Mention

DECEMBER 20, 2019

Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand. Share company announcements and changes to your business’ platform or products. Doing so will help turn earned coverage into endorsements. Step 3 – Draw on Positive Media Coverage.

How To 103

How To Brand Branding Media 103

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, look for any information about the company’s press release specifications. Find a Press Release Distribution Company.

How To 91

How To Guidelines Writing Pitching 91

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 150

Employee Print Writing Survey 150

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone.

Community 92

Community How To Marketing Data 92

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

APRIL 13, 2020

For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. It comes from the transmission of content. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

AUGUST 22, 2019

It’s no surprise that social media is a powerhouse in relation to getting a lot of eyes on your content. In fact, top companies like Facebook, Twitter and Instagram all have feeds that display videos on an auto-play function. Ultimately, video content is extremely effective for achieving great search engine optimization (SEO) results.

Video 95

Video SEO Engineering Radio 95

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media success tips PR consultant Michelle Garrett , on her new YouTube livestream shows PR Explored , said her favorite effective way to get more value from content is taking content created for and put on the client’s website and repurposing it as earned media.

Media 98

Media Nonprofit Pitching Analytics 98

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. I like the way Chris Brogan puts it in (what else?)

Blogging 183

Blogging Comparison eBook Case Study 183

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Builds a Strong Brand Presence. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

SEPTEMBER 27, 2019

If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Budget sizes vary from company to company, so having a set range of your yearly, quarterly and monthly budgets must come first. . Advertise Strategically. Until next time! Critical Mention.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

SEPTEMBER 13, 2019

Also, consider your company culture when making this decision. Provide newsletters to interest and educate long-term clients about new products and company updates. Email marketing is also to keep your brand top-of-mind to prospective clients. Different tones appeal to different audiences. Until next time! Critical Mention.

Marketing 92

Marketing SEO Radio Video 92

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. “Do you realise the SEO juice that gives our company Dave?” Ditto the number of PR companies that have SEO specialists on their books. D: SEO is all about tactical execution.

SEO 120

SEO Engineering Content Marketing Agency 120

Shift Communications

JANUARY 26, 2015

That close relationship has many businesses wondering whether to add podcasting to their content marketing mix. Is it the right choice for your company? Edison Research’s report also discovered that for those who listen to podcasts, they listen to podcasts more than any other form of audio, including AM/FM radio and owned music.

Radio 60

Radio Viral Content Marketing Study 60

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share. Until next time! Critical Mention.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

NOVEMBER 7, 2019

We also like to prepare companies, associations, and public figures for future crisis by providing a crisis communications strategy and having them be ready to handle any scandal or issue that they may face in the future.” Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

NOVEMBER 13, 2019

Plus, it shows your company is appreciative of the work your employees have done throughout the year. Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Analyze your Media Strategy for Next Year. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

MAY 21, 2020

Think about commercials during the big game, oftentimes, it isn’t a sports company that targets its ads to viewers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Your brand doesn’t have to be sports-related to attract their attention. SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. They didn’t skimp on the content, either. But just like bottled water, it’s the packaging that counts.

Financial 52

Financial Content Marketing Examples Banking 52

Critical Mention

SEPTEMBER 3, 2019

An easy-to-use media monitoring platform that offers the ability to search relevant keywords to your company and its industry can help you in this area. There’s no doubt that earned content is a force within the digital media world. Capitalize on Media Sharing Opportunities. It definitely resonates with today’s online users.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

OCTOBER 3, 2019

The purpose of creating these lists is to send relevant emails to a targeted group of people that are most likely to engage with that specific email content. Using real customers to showcase your company success is a great way to highlight products and customer service. Create Captivating CTAs. Test your Emails. Until next time!

Marketing 68

Marketing Training Groups Radio 68

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 87

Brand Branding Instagram YouTube 87

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. Radio shows. Your company’s logo. Then, start developing a media list.

Writing 72

Writing How To Media Guidelines 72

Communications Conversations

FEBRUARY 2, 2018

And, just yesterday, I snuck over to the Mall of America over lunch to check our more activations and see “Radio Row.” But, to me, three tactics and companies have jumped out as winners: Surly — Welcome to Minnesota: A Primer. I wrote about this fabulous piece of content marketing yesterday.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

OCTOBER 9, 2019

Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. You can also use social media monitoring tools to track what other brands and influencers are saying about your company and leverage that earned media for greater exposure. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

OCTOBER 18, 2019

The more contributors share content that links back to your site, the more link clicks your company will receive. Therefore, it’s very important to focus on creating attention-grabbing content that’s relevant to users. Until next time! Critical Mention. SCHEDULE A DEMO.

SEO 80

SEO Social Media Strategy Media 80

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. The company is clearly passionate about helping musicians improve their craft.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242