ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Garrett Public Relations

MARCH 31, 2019

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? What’s a […].

Product Launch 91

Product Launch Publicity Company Content Marketing 91

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Supporting a product launch? PR and marketing content are increasingly intertwined, as well. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

Contently - Strategy

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential.

Video 116

Video Communications Strategy Product Launch 116

B2B PR Sense

JANUARY 5, 2018

When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Handpicked Related Content. Product launch. Content marketing. Handpicked Related Content. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The company says respondents this year came from 15 different countries with 1,115 coming from the U.S., Here’s how the company says answers from reporters tallied up: 16) How can PR help reporters?

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. This is very old – like circa 2010 old.

Interviews 98

Interviews Publicity Technology Social Media 98

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Product Launch 40

Product Launch Marketing How To B2C 40

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. I like the way Chris Brogan puts it in (what else?)

Blogging 183

Blogging Comparison eBook Case Study 183

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release.

SEO 52

SEO Engineering Web Trade Shows 52

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming product launches. Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull). For many brands, video is still a big production affair. Sure, I see the upsides. Assistants.

Brand 60

Brand Branding Product Launch Video 60

Shift Communications

OCTOBER 16, 2017

What impact will reading the content have, or what impact will you suffer if you don’t read it? Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves?

Creativity 96

Creativity Product Launch Examples Energy 96

Prohibition

JUNE 17, 2021

Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values. As long as you nail the message and target audience, there’s no reason why your content shouldn’t be successful.

Video 62

Video Product Launch Film Social Media 62

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? Is your company tapping into these tools, and if so – are you doing it effectively? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place.

Product Launch 85

Product Launch How To Leadership Analytics 85

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

OCTOBER 16, 2017

What impact will reading the content have, or what impact will you suffer if you don’t read it? Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves?

Creativity 76

Creativity Product Launch Examples Energy 76

PR 20/20

JANUARY 15, 2019

CMO.com: Account-Based Marketing. Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Sword and the Script

NOVEMBER 4, 2014

The company is getting accolades from other reputable marketers. Crisis communications has changed — and Mr. When the New York Times published an opinion piece in part about Walmart, the company vigorously disputed the representation. Related Content: Art or Science: Creative Marketing and PR.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. It needs to stay relevant to its content. Expansive Media Coverage.

SEO 76

SEO Writing Engineering Product Launch 76

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Beyond PR

JULY 6, 2016

In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Pitch your vision in full. You can contact her via LinkedIn.

Marketing 66

Marketing Product Launch Data Software 66

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce. Test content types and the process to streamline your program.

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

NOVEMBER 10, 2021

One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. To help and inspire you to start your video promotion journey, here are eight of the most inspiring promotional videos that will blow your mind. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. In other words, think about fans of news and trade publications in your vertical market.

B2B 60

B2B Facebook Marketing Social Media 60

Communications Conversations

JULY 20, 2017

You recently took on a new role at Patterson Companies. The role of content strategist is brand new for the company, which is both challenging and exciting. Patterson is shifting their way of thinking from a primarily sales-driven company to one that understands the importance of becoming a thought leader with our customers.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. AI-written content adds more noise. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Nonetheless, you have to make sure you do not overshare your company-specific content. You may have heard of the 80/20 rule. Share your Coverage.

Company 81

Company Brand Branding B2C 81

PR 20/20

NOVEMBER 29, 2022

>> Related read: The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Marketing technology has made it possible to personalize every campaign and interaction.

Marketing 52

Marketing Analytics eBook System 52

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. I’ve “covered” book releases, product launches, and restaurant openings.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. Doing so eliminates the initial hurdle of journalists having to vet the source.

Media 210

Media Automotive Resources Product Launch 210

Cision

APRIL 15, 2015

Go beyond the typical company logo to put a little excitement in your press releases. Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Here’s how.

Infographics 120

Infographics Product Launch Content Marketing Video 120

ISEBOX

JANUARY 6, 2016

Do you know what it takes to develop an effective content editorial calendar? I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge.

eBook 70

eBook Case Study Product Launch Content Marketing 70