Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

The Proactive Report

DECEMBER 9, 2014

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). This is a clear indication of the growth in popularity of visual content. Analyze the data gathered from this monitoring exercise.

Social Media 279

Social Media Strategy Pinterest Media 279

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 84

Company Brand Branding How To 84

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. What content works best?

Strategy 128

Strategy Exercises Content Marketing Energy 128

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. To make an impact, content needs to shine. Journalists are up against the clock to publish high quality, share-worthy content.

How To 282

How To Storytelling B2C Measurement 282

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. When it comes to methods for building trust, content marketing is a no-brainer.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Contently - Strategy

OCTOBER 9, 2019

But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. A lot of brands are wearing the stench of that landfill these days because marketing has a huge empathy problem , especially in B2B content. The empathy marketing problem.

Marketing 108

Marketing How To B2B Exercises 108

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. A buyer persona is a detailed profile of a company’s ideal customer. However, in smaller companies, content teams may need to take on this task themselves. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. The company is trying to make its brand the hero. If you enjoyed this post, you might also like: What Does It Take to Implement Content Marketing Effectively in B2B?

Brand 72

Brand Branding B2B Exercises 72

Sword and the Script

JANUARY 2, 2018

In fact, most C-Level executives do as well , according to a study by NetLine Corporation and MarketingSherpa: “C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%. Can your agency bring big ideas and execute? Give our services a try. Talk to Us

eBook 72

eBook Exercises Employee SEO 72

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML]. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Try our services. 542 from the U.K.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. PR should be taking a close look at the content that’s trending.

Survey 104

Survey Report Media B2B 104

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

DECEMBER 24, 2016

MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. Contently: Why Cisco is hiring over 200 content marketers. HBR: Content marketers need to act like publishers. MarTech Today: Introducing the “influencer marketing technology landscape”.

Twitter 60

Twitter How To B2B Analytics 60

Konnect Agency

APRIL 23, 2021

With people not wanting to leave their houses or doing so with as little human contact as possible, companies were forced to pivot quickly. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Of all businesses, gyms were hit particularly hard.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

With people not wanting to leave their houses or doing so with as little human contact as possible, companies were forced to pivot quickly. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Of all businesses, gyms were hit particularly hard.

Retail 52

Retail Consumer Exercises Creativity 52

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. They’re listening to you while they exercise or drive to work. Is it strictly content marketing? Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. If I’m not sleeping or exercising, it’s glued to my hand. Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. And willing to stand tall behind those opinions.

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

JANUARY 3, 2017

In reality, it’s far more expensive because companies are throwing money away. . The same is true for new fads like influencer marketing, where companies that don’t know how to do the due diligence, or don’t bother because of time, pour money into many who have actually rented big parts of their followers. .

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Further, two of them are press release distribution companies that have been around forever. The third company on the list, Cision, has been on a buying spree. Click To Tweet. Image credit: Unsplash.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Let’s continue with the exercise analogy: Will you get in shape going to the gym once per month? It’s the consistency that matters. Probably not. Give our services a try.

Blogging 110

Blogging Survey B2B Analysis 110

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Reports and long-form content would never see the light of day. When it came to marketing and social media, some of those “cooks” had never cooked before…and yet here they were judging the ingredients.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce. Now consider this exercise in the real-time social media scenario.

Employee 40

Employee Measurement Social Media Product Launch 40

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Content Marketing : Learn what content marketing is and how to do it. Weekly Updates.

Training 72

Training How To Course Software 72

PR 20/20

FEBRUARY 7, 2019

I got to see firsthand the impact that inbound marketing can have. Being at a hyper-growth company, we were constantly trying to find the thing that would get us to the next level of growth. Q: How can a company set itself up for inbound marketing success? Q: How did you decide on the ideal marketing technology stack?

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JUNE 6, 2017

On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. That function within the overall Marcom group is typically best at telling stories and how to frame them so that the company benefits in the all-important earned media area. Photo credit: Pixabay ( CC0 1.0 ).

Agency 60

Agency Corporate Interviews eBook 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40