Stephen Waddington

APRIL 14, 2020

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. There are similar stories unfolding at local newspaper companies JPI Media and Newsquest. A fifth of the staff will be furloughed.

Print 102

Print Newspapers Crisis Local 102

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. So, companies constantly need to be making inroads with the next generation, which is about to age into the market. 2) Restore Relevance: Even consumers whose needs haven’t changed can grow tired of a brand over time.

Twitter 100

Twitter Consumer Newspapers Social Media 100

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.

Corporate 189

Corporate Newspapers Government Company 189

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” “Give consumers what they want, which is what X1 does.”

Television 28

Television Newspapers Conference Retail 28

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Communications Conversations

NOVEMBER 22, 2022

” And we know the best people at the top of agencies and companies are good *thinkers.” I started an underground newspaper in high school. I wrote for my college newspaper. And, it’s much easier to consume than longer paragraphs and chapters. ” That starts with writing. ” I can attest.

Writing 88

Writing Social Media Newspapers Media 88

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. AP stories are picked up by newspapers, websites and broadcasters worldwide. But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. What about promoting events for your company or client? Are you hoping to drive brand/company awareness? Photo courtesy of Pixabay. By Robin Carr, LCI. Content creation.

Local 98

Local Newspapers Sports Video 98

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? There are a variety of press release distribution companies to choose from.

How To 98

How To Newspapers Analytics SEO 98

The Proactive Report

MAY 2, 2015

Newspaper ad revenue declined another 4% year over year, to $19.9 In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes.

Report 100

Report Mobile Newspapers Media 100

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. You don’t want to be stuck with trying to reach consumers via one distribution channel.

Writing 91

Writing Small Business Consumer Reputation 91

Deirdre Breakenridge

JUNE 25, 2018

Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that.

Sports 150

Sports Television Social Media Newspapers 150

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. Media Coverage. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Extend this outward focus to your competitors by tracking rival companies, products and spokespeople. Take a small coffee company, Candid Cup, for example.

How To 149

How To Social Media B2C Television 149

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. You could say Doug Levy was born to work in the media and communications industry.

Meeting 97

Meeting Handbook Newspapers Government 97

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

5W PR

MARCH 18, 2019

Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? Digital Consumers are Driving Trends. Direct to Consumer PR as Advertising. We’re way past all that. Not that long ago, no one cared what was trending on Twitter.

Advertising 74

Advertising Advertising Newspapers Consumer 74

Cision

JUNE 29, 2016

I always find it interesting when a company is focused on numbers when they’re dollars, but doesn’t seem to place much importance om the numbers that show the value those dollars provided. If companies are measuring success, almost all of them will look at upfront metrics like spend, impressions, clicks, likes, retweets, etc.

Analytics 215

Analytics Measurement Big Data Data 215

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon.

Data 0

Data Tools Technology Banking 0

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr .

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

APRIL 21, 2016

As such, we have a unique ability to disrupt the marketing communications marketplace by helping our clients, our people and our prospects relentlessly pursue the possible as it relates to using communication to manage real-time relationships between brands and their consumers and stakeholders. . My daily newspaper of choice is…Google.

Local 120

Local Newspapers Internal International 120

Cision

FEBRUARY 25, 2016

What are some of the biggest PR challenges financial companies face? Not only did that change how companies and the public interact, but it profoundly changed the media industry. Now I get nostalgic for the days when people consumed content governed by journalistic standards. Read the newspaper – the whole newspaper.

Newspapers 120

Newspapers Financial Crisis System 120

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase.

Automotive 86

Automotive Meeting Media Mobile 86

Konnect Agency

AUGUST 2, 2022

This spokesperson serves as a key opinion leader and go-to resource for the company and is seen as credible expert in the space. Establishing an organized content strategy can help drive successful results for your company. A PR Agency’s Five Tips on Creating a Compelling Thought Leadership PR Strategy.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 151

Employee Print Writing Survey 151

Cision

MARCH 2, 2016

Today’s news environment is so dynamic and omnipresent that companies really need to rethink their approach to communicating their story. Too frequently we see companies with strong reputations take severe reputational hits because they don’t think they’ll ever face a challenge. Learn how with Cision’s free tip sheet!

Reputation 120

Reputation Newspapers Journalism Instagram 120

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. Then, look for any information about the company’s press release specifications. If you’re not sure how to build a list of media contacts, look for a press distribution company. Don’t assume every company lists the same guidelines. Start Writing.

How To 92

How To Guidelines Writing Pitching 92

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. The good news is there is ongoing interest in life science companies’ innovative discoveries that offer better health.

Reputation 120

Reputation Newspapers Sports Travel 120

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. Prowly starts at $189 (monthly).

Software 89

Software Print Tools SEO 89

Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) Describe the craziest or most fun story you have written.

Meeting 85

Meeting Report Automotive Media 85

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions. In the case of our client, it was a vicious rumor started by a disgruntled blogger about the company’s ties to an illegal organization. Support legitimate media.

Publicity 120

Publicity Storytelling Journalism Viral 120