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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

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#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

Deirdre Breakenridge

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Here are a few of the #PRStudChat topics/questions we’ll discuss the night of January 25th: How much do you need to know about the journalist and his/her community?

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Helsinki, Finland – Growth Path Ahead

Landis PR

YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova.

Radio 64
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

Once you’re cancelled, it’s too late to reach out to friends and allies, and if the situation is radioactive, they’ll go radio silent. Even if there’s no budget for formal influencer or content creator relations, cultivate engagement with relevant social figures by engaging and appreciating their content.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131
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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?