5W PR
JUNE 15, 2023
Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By partnering with travel agents, tourism boards can leverage these existing networks.
5W PR
MARCH 4, 2024
That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.
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PRSay
JUNE 5, 2023
Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit? And yes, some of them are tourism groups and official outlets. Bring it on! How is the show promoted?
Stephen Waddington
MAY 17, 2020
Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.
Ethical Voices
OCTOBER 20, 2022
This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. Do they bring money to the community and break down divides, or are they dehumanizing human zoos? But my favorite is celebrating the positive, virtuous action by a radio station show host.
Waxing UnLyrical
NOVEMBER 22, 2010
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
Cision
JULY 5, 2016
Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. Your community is the jewel in social PR’s crown. To keep it sparkling, spend time building, educating and nurturing your community. But too many run into the same problem too often. Shonali asks.
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