Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR for Anyone

DECEMBER 5, 2023

They adapted, working throughout while ensuring safety measures were in place. She fosters a team dynamic where everyone is encouraged to take on leadership roles. Robiar shares how despite the pandemic, pest control work never halted. Robiar learned many valuable lessons from the support she received from her parents growing up.

Industry 130

Industry Travel Education Employee 130

Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 111

Employee Company Marketing Case Study 111

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. It’s a lot to keep track of and to recall where a message was sent through.”.

Communications 122

Communications Crisis Internal International 122

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. Just as these injustices were not casually implemented, measures to undo them also must be comprehensive.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 137

Survey Measurement System Education 137

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. We fully participate in our economy, our education system, our workforce and our society.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. We fully participate in our economy, our education system, our workforce and our society.

Financial 78

Financial Education Community Employee 78

Stephen Waddington

MARCH 29, 2020

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities.

Crisis 167

Crisis Government Privacy Sports 167

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stern + Associates

APRIL 13, 2023

For climate-conscious leaders, Stokes outlines a framework for taking climate action – starting with yourself, then moving outwards into community, and finally toward impacting policy change. For companies looking to grow and be good, Green provides an overview of his methodology for measuring real progress in an economy.

Policies 94

Policies Energy Government Crisis 94

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. And with that, came the ability to draw readers in through these commenting systems.

Measurement 40

Measurement System Blogging Facebook 40

Stephen Waddington

NOVEMBER 26, 2020

Leadership and differentiation: How can you use tools for competitive advantage? Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development. Propel My PR , an influencer relations and monitoring CRM system has been developed by a former agency team. That must change.

Tools 175

Tools How To Agency SEO 175

Scott Public Relations

FEBRUARY 1, 2019

Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators play a big part in helping their organizations stay focused and on the same page. Helping leaders communicate also means becoming a coach for them.

Insurance 49

Insurance Insurance Healthcare Communications 49

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Urging listeners to explore their own heritages, she invites them to reignite ties with family and community – a message that has continued to resonate on social media. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

Survey 62

Survey Groups Storytelling System 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Social media and niche communities like r/SkincareAddiction or r/nutrition. Brandwatch : Measure customer sentiment, how you stack up to your competitors online, and your brand perception.

B2B 94

B2B Company Survey Enterprise 94

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. To respond to these requests efficiently, we developed a system to track journalist requests, identifying their name, outlet, subject matter and current status or deadline.

Publicity 158

Publicity Social Media Report Fashion 158

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. 67% said thought leadership. 67% said thought leadership. I’m especially fond of the graphic Lou Hoffman used to illustrate these elements here.

Survey 71

Survey Trends Communications Storytelling 71

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Each company is leveraging Google Analytics and some type of content management system, either from a company like Adobe or through a marketing automation system.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Performance.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. Google hasn’t updated the Blogger platform to maintain parity with modern content management systems. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

FEBRUARY 21, 2017

It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. If you don’t measure you can’t improve, strategize, or produce reports of substance. Despite all the attention, as a business community, we still seem to struggle with getting this right.

Marketing 64

Marketing System Data Tools 64

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. It was great because we created this online community for people to share stories, successes, ideas and more, to commiserate on issues they were having. Find what resonates and fine-tune your system. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

NewsWhip

FEBRUARY 26, 2021

That there are bad actors domestically that are deliberately sowing this information into the system. I know it has slightly different implications in different countries and so on, but the system right now is broken. Or the virus and public health measures.”. Tonia: Yeah, it really is. It’s a strong word.

Brand 78

Brand Branding Media Government 78

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. As communicators we need to do everything we have always done — but with greater skill, with greater speed and on a greater scale. Page Society Hall of Fame on Sunday, Sept. Dave is a Ketchum alum.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. It may be caused by a huge shortage of money due to widespread loss of jobs, a decline in tax revenues and a change in the business system. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). The right-brained communication industry is also slowly catching up.

How To 60

How To Software System Employee 60

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Maxim: Rather, I think leadership should be horizontal. The first difference is that social media is interactive.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. A real strategist is worth the time they spend thinking about building a business because they can demonstrate measurable results of provable worth. Finance, sales, project management, and communication systems all precede marketing as essential business systems.

Industry 0

Industry Creativity System Training 0

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. .”

Writing 192

Writing Communications Marketing B2B 192