PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. After spending a large portion of his career working for others, he enjoys the freedom it allows him to grow the business the way he sees fit without having others who directly depend on him for employment.

Meeting 131

Meeting Radio Sports Telecommunications 131

PR 20/20

JANUARY 16, 2023

Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. Scipps School of Journalism at Ohio University. What more could one have asked for? Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Buzzstream

JANUARY 9, 2019

Big publications are less likely to work together with small businesses, but small businesses will! The good news here is that there are loads of small businesses with similar target audiences and objectives. I’m in a few excellent online communities of content marketers and writers.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. and Jamin Michaelson, MBA in this still relevant journal entry in Pepperdine’s Graziadio Business Review. You can also check out part one for more tips.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. We’re in the midst of a content revolution, where brands are finding it more fruitful to produce their own content, earning the communication channels they use to reach you and me.

Brand 52

Brand Branding Media Local 52

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. What is # SocialMadness? The local tournament.

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right?

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday?

Small Business 40

Small Business Marketing Local Nonprofit 40

Waxing UnLyrical

OCTOBER 28, 2010

This is a topic that is near and dear to my heart, though. It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Conference 66

Conference Measurement Tourism Twitter 66

Remote PR Jobs

SEPTEMBER 25, 2023

The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism. The Kicker tackles relevant issues (recent topics include industry layoffs and who will pay for journalism) and isn’t afraid to demand more of the industry. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

In your pitch, convey how the story affects the community, Thrasher advised. How is this [business] impacting people? Is it giving kids in the community a chance to do something different?” He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations.

Report 170

Report Local Media Pitching 170

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives.

Brand 107

Brand Branding Reputation Corporate 107

PR 20/20

MAY 23, 2017

To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Author Amanda Eldridge is the director of strategic channels at PR Newswire where she educates small business owners and nonprofits on affordable PR & marketing solutions.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

APRIL 17, 2018

In addition to having huge market penetration, these open source platforms are supported by vast communities of developers and users – and as a user myself, I can attest to how easy it is to use and manage a WordPress website. PR, marketing, sales and journalism. Until the day I was hacked. Thanks, Matt!

Marketing 62

Marketing Technology Data System 62

ZudePR

DECEMBER 30, 2016

” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out.

Writing 84

Writing Google Meeting Airlines 84

Lauri Pehar Borsh

AUGUST 12, 2015

How can you use your product to tie and uplift your community? Evaluate what makes their products sell and examine your own product and ask yourself how can you create the same value they have but even more. What is your man bites dog story? Where can you not cut corners but be incredibly detailed? Marry the media. You read right.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

How can you use your product to tie and uplift your community? Evaluate what makes their products sell and examine your own product and ask yourself how can you create the same value they have but even more. What is your man bites dog story? Where can you not cut corners but be incredibly detailed? Marry the media. You read right.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. There is a new creativity in brand journalism but the feel is brand advertising. Chris Lynch: We’re often asked how the PR community is doing? Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership.

Report 225

Report Media Advertising Advertising 225