Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99

Local Community Ethics Education 99

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

5W PR

SEPTEMBER 20, 2023

PR professionals can design initiatives that connect travelers with local families, schools, or community organizations. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns. These interactions contribute to a more immersive cultural experience.

Travel 78

Travel Strategy How To Local 78

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

DECEMBER 8, 2022

From big-picture to program-specific, walk through how you’d like to position your executive, what they’ll talk about and engage with, what you’re looking to accomplish and how frequently they’re able to post content. The post How to Build an Executive Visibility Social Media Strategy appeared first on Stern Strategy Group.

Social Media 85

Social Media Strategy How To Media 85

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management.

Community 140

Community Crisis Communications Crisis Management 140

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time.

Community 40

Community Measurement Reddit Google 40

Stern + Associates

JULY 28, 2023

Thought leadership is not about how cool or popular the brand is, but about offering insights to its audience’s most profound questions. It’s about tapping into the brand’s community, employees, and industry. How Can I Create a Thought Leadership Strategy for My Organization?

Leadership 62

Leadership Strategy How To Groups 62

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Want to learn how to get the most buzz for your buck? Determine How to Measure Your Metrics.

Measurement 120

Measurement Internal International Analytics 120

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. In project management, a milestone is “a specific point in time within a project lifecycle used to measure the progress of a project toward its ultimate goal.”. What would you do if you weren’t afraid? Would you fight for your dreams?

How To 164

How To Energy Community Writing 164

ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Content Marketing Case Study 304

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. Side note: do you know how damn important an email list is? Guest Post by Elise Perkins. I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts.

Social Media 130

Social Media Measurement Tools Data 130

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. Follow the classic strategic communication planning approach. Set your goals and objectives and determine how you'll measure your success. Conduct your research.

How To 104

How To Fashion Banking Industry 104

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 187

Internal International Data Communications 187

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Stephen Waddington

MAY 25, 2021

The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness.

Industry 181

Industry Measurement Financial Conference 181

PRSay

AUGUST 7, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. If one person fits the distinction, does that make the group diverse?

How To 116

How To Groups Measurement Employee 116

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured. Really quick primer on Snapchat. .”

Measurement 40

Measurement How To Marketing Engineering 40

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. Working together in synergy maximizes the strengths and expertise of both the C-suite and your communications department.

Communications 195

Communications Corporate Measurement Reputation 195

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. As you know, we try to bring on guests who are doing cool stuff in the area of measurement, but last week, we didn’t have any guests. Because it reminded me of how, every day, I really do learn from my community.

Community 72

Community Measurement Twitter Social Media 72

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Investor News, Customer Stories, Community Involvement, etc.). And remember, always measure how the content is impacting the greater goal identified first in this article. Set Goals and Know Your Audience.

How To 90

How To Local Analytics Social Media 90

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there. OVER TO YOU. What’s missing?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

SEPTEMBER 12, 2016

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. But how do you gauge the benefit or lack thereof of hashtagging? Measurement. This may not be true for Instagram, where multiple hashtags are often used and add more thorough context to posted images.

How To 120

How To LinkedIn Instagram Twitter 120

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

OnePitch

JUNE 16, 2022

What’s your best tip for measuring PR? My best tip for measuring PR is identifying key KPIs from the outset, and keeping a consistent tracking schedule (e.g. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. weekly or monthly). PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63