Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Stephen Waddington

OCTOBER 4, 2022

A new paper Pitch imperfect: power relations and ceremonial values in the public relations pitching process by Elizabeth Bridgen published in Media Practice and Education found that public relations pitches are bound by few rules and there is often limited transparency in the process.

Pitching 117

Pitching Publicity System Energy 117

PR for Anyone

OCTOBER 6, 2021

Pitch it to the media! Combine your expertise with a project that the media can help you with and watch your story land. Making a difference in a community or a person’s life can be inspiring enough to end up on TV. See how Susan Bourrasa landed in the media doing just that. How are you? Happy holidays. Nice to meet you.

Pitching 130

Pitching Television Energy Interviews 130

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? What decisions should we be making for the betterment of our local communities, but globally overall? We can give people agency.

Technology 112

Technology Policies Government Community 112

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. This can be achieved by doing your research manually or using insight tools to work out what certain demographics exactly want to be seeing on your social media platform.

Video 62

Video Social Media Instagram Media 62

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. I had a brief stint at Bloomberg Industry Group, where I was a Houston-based correspondent covering energy, environmental, tax, health, politics, and legal issues in Texas, Louisiana and Mississippi.

Automotive 75

Automotive Meeting Report Real Estate 75

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline.

Interviews 185

Interviews Meeting Video Energy 185

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. Format: Interviews, new car review and drives, and more. We’ve got you covered!

YouTube 63

YouTube Automotive Energy Mobile 63

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

Wadds Inc.

OCTOBER 4, 2022

A new paper Pitch imperfect: power relations and ceremonial values in the public relations pitching process by Elizabeth Bridgen published in Media Practice and Education found that public relations pitches are bound by few rules and there is often limited transparency in the process.

Pitching 78

Pitching Publicity System Energy 78

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach

Data 78

Data Media Analytics Energy 78

Shift Communications

MARCH 3, 2016

For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. I think it is the connection to the digital creative community that keeps our creative process fresh. Onsite, the community inspires us with their energy and their passion and their enthusiasm.

Interviews 60

Interviews Conference Creativity Community 60

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. What Can I Do? Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

ImPRessions - Crenshaw Communications

JULY 12, 2017

There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. Likeminded people live in tribes, separated by geography, social media circles, and traditional media consumption. JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval.

Brand 174

Brand Branding Fashion Advertising 174

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. I use the term media kit because it is more inclusive. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Even radio.

Media 120

Media Television Video Print 120

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

Ethical Voices

FEBRUARY 26, 2024

We had elephants, lions, tigers, trapeze artists, and we literally hosted media from the world on-site. We had so much media in central Florida because of those events, we literally were running from press conference to press conference. Health disparity in low-income communities, that’s an ethical issue.

Ethics 91

Ethics Healthcare Government Energy 91

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. About Barbara Rozgonyi CEO, CoryWest Media. Podcast Marketing PR Master Class for Podcasters.

Strategy 52

Strategy Case Study Marketing Energy 52

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. He was a natural networker and community builder – full of more energy than anyone should be allowed. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! It’s a very copycat industry when it comes to social media–and that’s as true in 2019 as it was in 2013 when I wrote that post. Crafting a North Shore experience.

Social Media 76

Social Media Instagram Media Marketing 76

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. Social media is first and foremost, social.

Social Media 40

Social Media Media Education Community 40

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. About Barbara Rozgonyi CEO, CoryWest Media. Podcast Marketing PR Master Class for Podcasters.

Strategy 40

Strategy Case Study Marketing Energy 40

Deirdre Breakenridge

JANUARY 3, 2018

I want to thank Corina Manea , founder of NutsPR and Chief Community Officer at Spin Sucks, for recommending The Miracle Morning and the Power of Habit. The interviews with business leaders are eye-opening. You’re remaining calm and not letting your emotions get the best of you. The author lays out a plan called S.A.V.E.R.S.,

Crisis 0

Crisis Journalism Hotels Case Study 0

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. It makes content creation on-the-fly so much fun.

Social Media 76

Social Media Media Video Trends 76

Cision

JUNE 1, 2016

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. Listening carefully takes energy, but it pays off in spades.

Public Affairs 120

Public Affairs Community Strategy Energy 120

Communications Conversations

SEPTEMBER 9, 2014

You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. And the energy is really addictive and contagious and just talking about it I miss it a little. How wonderful our professional community is here. The legend. Free things!

Energy 128

Energy Corporate Agency Insurance 128

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Let's talk about your communications workflow.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Communications Conversations

FEBRUARY 6, 2018

You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. Absolutely, in fact I think it should be core to any communicator’s background.

Energy 68

Energy Corporate Travel Internal 68

Cision

DECEMBER 16, 2016

POLITICO has experienced record traffic during this election year and is growing at a time when other media companies are shrinking, but I truly believe we are just in the early stages of our biggest editorial impact. I am most excited for the opportunity to join POLITICO on the eve of a historic election.

Policies 120

Policies Ethics Journalism Leadership 120

prTini

MAY 27, 2016

I’m sure some of them will be interesting to you, too: Re/code Media with Peter Kafka – Probably my favorite podcast at the moment! Now, she and her husband have moved, had a child and are balancing career aspirations, a growing family, side projects and philanthropy/community involvement. Life doesn’t have to be either/or.

Interviews 34

Interviews Energy Television Print 34

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. That has evolved into a broader course, PR and Marketing for the IECs. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. Next, it was internal communications, and I loved that area, too. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I also appreciate the sense of community. Speech writing.

Energy 53

Energy Measurement Internal International 53

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. There was a public outcry. Be enthusiastic and sell yourself.

Sports 60

Sports Internal International Enterprise 60