Cision

NOVEMBER 8, 2015

Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies. The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience.

Viral 120

Viral Nonprofit Software Social Media 120

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. Here is some commonsense PR advice about communicating during a pandemic. As with any emergency, communicators need to draw up a plan for the next 30-to-45 days. What do employees and customers need to know in the short term?

Employee 156

Employee Leadership Viral Small Business 156

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 92

B2B Community Facebook How To 92

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.

Groups 68

Groups Brand Branding Facebook 68

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues. community, partners, media, social influencers). Wake up America! Your staff?

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. ” This applies to the media who cover business, whether they’re on the SMB beat or not. They’re part of the community. Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Awe is the second most viral emotion. BlackLivesMatter.”.

Communications 197

Communications Viral Fashion Public Affairs 197

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Konnect Agency

APRIL 20, 2021

There are many types of crises that can occur, including but not limited to product recalls, employee misconduct, a food-borne illness outbreak, natural disaster, customer or employee injury, food tampering, strike, or other service disruptions. Defining The Threats. This must happen the very moment the crisis event is identified.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them.

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. When ideating larger campaigns, we will need to think more than ever about creating an integrated experience.

Consumer 83

Consumer B2C Viral Fashion 83

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While the key is to use flash mobs to garner attention from the onlookers, social media helps to improve their repeat audience as well as capture fresh eyeballs for the gig.

YouTube 87

YouTube Viral Social Media Video 87

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play.

Leadership 398

Leadership B2B Community Viral 398

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MARCH 22, 2016

Critical to exceptional client service, is the Achilles heel of employee turnover. In the legal community , alternative fee arraignments are being driven by clients because these models bring budget predictability. Marketers think in terms of findability, sharability and virality. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Cision

OCTOBER 16, 2017

So, that’s an area of strategic value that I think communicators can think about. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? It means comms and marketing have to talk to each other.

Media 202

Media Storytelling Technology Data 202

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Use social media as a tool to add value and build relationships.

How To 97

How To Social Media Community eBook 97

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

DECEMBER 17, 2021

Crisis communication is an important part of any business. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Who needs crisis communication? So where do you need crisis communication? Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Presspage

AUGUST 10, 2018

Shepherd Center , an Atlanta based hospital, effectively uses storytelling to connect with audiences and communicate the treatments of patients rehabilitating from spinal cord and brain trauma. Leverage your Employees. The biggest asset a healthcare organization is its employees. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

MaccaPR

NOVEMBER 30, 2017

The ultimate home run is when your ad becomes part of the fabric of your community. But now with social media, we can multiply that engagement a thousand-fold. Not surprisingly, today’s culture of social media sharing, Snapchat stories and selfies has changed the way experiential campaigns are measured.

Marketing 76

Marketing Consumer Measurement Viral 76

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. A professional PR and social media team couldn’t have planned it better.

Fashion 255

Fashion Reputation Social Media Brand 255

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. This show is basically focused on providing a voice to the small business community.

Crisis 78

Crisis Local Facebook Social Media 78

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Within the world of technology is social media.

Technology 130

Technology Study Social Media Resources 130

Konnect Agency

MAY 15, 2020

If you’ve spent any time on social media in the last year or so, you’ve almost certainly heard of TikTok. TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. Never before have brands been able to create virality on such a massive scale.

Viral 52

Viral Video Social Media Creativity 52

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. Source: PLoS ONE 3 Törnberg, P. PLoS ONE, 13. 4 Silfwer, J.

Media 52

Media eBook Viral Construction 52