Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment.

Technology 125

Technology Study Communications Survey 125

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Mindshare has always been crucial to marketing, but the sum total of these variables means it’s more important than ever.

B2B 94

B2B Brand Branding Marketing 94

5W PR

APRIL 30, 2023

Mental health has become a prominent topic of discussion and advocacy, and there are great opportunities for businesses and marketers to integrate mental health into campaigns during Mental Health Awareness Month 2023. This partnership can give credibility to marketing efforts and show a genuine commitment to promoting mental well-being.

Marketing 88

Marketing Resources Exercises Education 88

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point?

SEO 128

SEO Content Marketing Marketing Software 128

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented. This regional data is shared to help guide marketing plans.

Media 195

Media Software Analytics Measurement 195

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Not every sector is exciting or accessible, especially in B2B technology.

How To 310

How To Transportation Software Employee 310

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 38% said budget.

Survey 111

Survey Software Technology Tools 111

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. How else will marketing and PR be affected? What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

PR 20/20

JULY 19, 2022

So, no matter if you’re reading this deep into the fourth quarter of the year or during Christmas in July—here’s how to set goals that align with your marketing and sales funnels. So, we ask, what does effective marketing look like? How do you create an effective marketing campaign? The KPI here is the sale.

Marketing 90

Marketing How To Measurement Meeting 90

Flack's Revenge

OCTOBER 21, 2021

The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Sword and the Script

SEPTEMBER 10, 2019

This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey 96

Survey B2B Marketing Trade Shows 96

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195

Consumer Publicity Media Analysis 195

PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. You can download the full GamePlan here and reference it as you continue through the full series.

Strategy 72

Strategy Marketing Data Software 72

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

Sword and the Script

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. I often write about marketing surveys on these pages. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. Tech spending set to grow.

B2B 103

B2B Software Survey Study 103

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Cision

JULY 25, 2017

81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts.

Strategy 52

Strategy Case Study Marketing Energy 52

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Include a link where followers can download the full reports that will hopefully generate more biz leads! .

Instagram 333

Instagram B2B B2C Case Study 333

Contently - Strategy

MAY 8, 2019

Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Some marketers create a lot of great content but don’t always communicate that to sellers.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. Conversions / registrations / downloads: 33%. Click To Tweet.

Blogging 79

Blogging Publicity Marketing Survey 79

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 96

Case Study B2B Study Marketing 96

Cision

OCTOBER 24, 2016

In fact, 81 percent of marketers view earned media as more than or equally effective as paid media. Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. The trend is catching on.

Communications 120

Communications Media Technology Data 120

Shift Communications

DECEMBER 9, 2014

Fortunately, in the age of social media and digital marketing, we have more tools and resources than ever to understand our audiences, to know how we’re doing. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so. Looking good. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code. What is a QR Code and Why are They Important?

Publicity 88

Publicity How To Consumer Print 88

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5% Top Marketer: The Art and Science of a CMO [UML].

Survey 85

Survey Marketing Exercises Study 85