Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Build a community of loyal advocates.

Digital PR 264

Digital PR Marketing Infographics Video 264

Burrelles Fresh Ideas

AUGUST 2, 2023

This emotional connection helps to build stronger relationships with the public and enhances the overall effectiveness of PR campaigns. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 74

Radio Television Media Local 74

PR Conversations

NOVEMBER 22, 2023

These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

JUNE 4, 2018

Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Get the Digital PR Tips newsletter each week. Craft messaging that resonates with different audiences. Deliver that message to the right people, in the right place, at the right time.

Analytics 127

Analytics Data Exercises Social Media 127

Rock the Status Quo

JULY 30, 2015

Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy?

Education 100

Education Social Media Twitter Content Marketing 100

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. AVES is quantitative based and does not measure the quality of content. Do you know what Feb. Whodathunkit?! Back in 2010, Ms. Happy birthday to us!

Measurement 89

Measurement Media Training Google Resources 89

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement?

eBook 120

eBook Google Tools Analytics 120

ZudePR

NOVEMBER 8, 2019

Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David). appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. That was clear from my six-month update post earlier this year. But has it kicked on since March 2019? That was fun.

Financial 101

Financial Government Writing LinkedIn 101

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Where’s the value for PR?

Software 175

Software SEO Company Tools 175

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Citation Flow measures the influence of a site by counting the number of links pointing to it (focusing on quantity rather than quality.)

Tools 71

Tools SEO Analysis Google 71

Waxing UnLyrical

DECEMBER 1, 2014

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five. Thank you!!!

Resources 69

Resources Nonprofit Measurement Creativity 69

Solo PR Pro

AUGUST 18, 2015

Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. Just some of the Solo PR Pro community who joined us in Florida. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

JUNE 24, 2016

Bill Smith also had this to say: A2) For businesses, PR builds awareness, marketing generates leads and ideally sales closes the deal #amecsummit #measurepr. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure.

Measurement 42

Measurement Analysis Banking Internal 42

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Since PR and marketing often go hand in hand, we suggest reading up on their strategic inspiration posts and top tips for content distribution. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

MARCH 1, 2022

Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Q4 summed up ESG trends the investor relations community must navigate in 2022. * * *. ESG outlook.

Software 118

Software Case Study Advertising Advertising 118

Waxing UnLyrical

NOVEMBER 14, 2014

Several years ago, when I was editor of the Women Grow Business blog community, Robin Ferrier wrote a piece I still remember to this day, about how smart blogging doesn’t always mean starting a blog. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Blogging 99

Blogging Leadership LinkedIn Google 99

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR News

OCTOBER 21, 2016

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Brand 48

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? Q2: Do KPIs also apply to PR?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Crunchbase , PR Newswire , O’Dwyer ). 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “I share to be part of a community. “How?

Communications 81

Communications How To Blogging Content Marketing 81