5W PR

NOVEMBER 3, 2023

These devices sync seamlessly with smartphones, providing users with real-time data, goal tracking, and personalized insights. Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey.

Marketing 78

Marketing Infographics Content Marketing Data 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

OCTOBER 17, 2023

These themes can vary from year to year but generally cover a wide range of cybersecurity issues, including online safety, data protection, and cybersecurity workforce development. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 112

Education Employee Measurement Agency 112

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

OCTOBER 10, 2023

Social media provides a sense of connection and community. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Data-driven insights Use analytics tools to gain insights into the company’s social media performance. Tailor the PR efforts accordingly.

Social Media 88

Social Media Consumer Media Crisis Management 88

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Data-driven press releases are a great way to establish your brand as an industry thought leader. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Presspage

JANUARY 23, 2024

Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across.

Communications 78

Communications Infographics Financial Storytelling 78

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. Pieces of content.

B2B 114

B2B Consumer Marketing Survey 114

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. 97% of respondents said video content and communication were useful after making a purchase. 13% say not following brand guidelines.

B2B 126

B2B Marketing Survey Software 126

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16) Social media fragments into niche communities.

Marketing 109

Marketing Content Marketing Advertising Advertising 109

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. But it requires as much strategy as it does technology.

Brand 120

Brand Branding Media Infographics 120

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Demystifying the data: Balancing hard facts and real-life stories can make complex financial concepts more tangible and engaging. infographic. The results?

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 78

Creativity Study Survey Advertising 78

PRSay

JUNE 11, 2021

When it comes to presenting data, it is important to include the statistics that get particular messages across. In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. Another way we presented the information was through our daily podcast.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

OCTOBER 26, 2016

Former White House CIO Theresa Payton addressed the Internet of Things and how today’s hyper-connectivity to the internet means that a data breach is inevitable. The best way to handle a data breach as a PR professional? The best way to handle a data breach as a PR professional? Cision (@Cision) October 24, 2016.

Conference 120

Conference Internal International Data 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. We are in an age of PR Tech and data literacy. The Social Media Strategy Wheel.

Social Media 113

Social Media Media Infographics Community 113

Buzzstream

APRIL 10, 2019

The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. Give those sub-segments some time to respond (half a day should give you enough data to go on). Ongoing Opportunities.

How To 125

How To Data Community Groups 125

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). With X data, we are going to focus on Y. Think about how much more of an impact you’ll make when you’ve whittled a 10-slide deck down to 3 slides of impactful data that can help the business immediately. Earned (publications like The New York Times). Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Digital technology and the cloud have caused content and data to explode.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. That thinking discounts a deluge of data that says otherwise. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. With personas and performance data. How do you determine those?

Marketing 69

Marketing eBook Resources Tools 69

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Tip #4: Dive into Data for More Creative Angles. Take the time to look at different types of data. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Cision

APRIL 28, 2017

Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. This year, per client discussions, we cut to the chase: 3,780 responses from 100% institutional investors. It was work for everybody involved.

Infographics 174

Infographics Comparison Construction Study 174

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. ” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. ” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. ” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Driving this visualization trend are two key factors: Our brains are programed to recall visuals at a faster rate than any other data.

Technology 100

Technology Infographics Financial YouTube 100

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. I’m afraid the data people will win, and it will all become a commodity if brand and creativity don’t matter anymore. 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Creativity 65

Creativity Marketing Analytics Measurement 65

Buzzstream

DECEMBER 5, 2023

Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. ” Now you’ve sorted your database by sites that are fitness-related, and would be interested in your fitness infographic. You can always change these options later.

Infographics 62

Infographics Pitching Writing Blogging 62

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

SEPTEMBER 2, 2015

A search for “senior demographics social media” brought up this incredibly helpful infographic. They have limited budget and a part-time community manager, and it wouldn’t be a good use of that manager’s time. Should data always steer your decision? Do seniors use them?

Instagram 100

Instagram Pinterest YouTube Social Media 100

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. ’ Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. The Data Story on the Hottest PR Trends. Click To Tweet.

Survey 77

Survey Trends Communications Storytelling 77