Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Influencers are no longer just journalists and bloggers, and influence doesn’t just mean informing people of something.

Marketing 120

Marketing Customer Service Community Conference 120

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 152

Media Relations Media Print Software 152

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Measurement. Turn data into insights.

Media 120

Media Social Media Community Measurement 120

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. How are you going to jump on this?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. Build a community.

B2B 170

B2B Social Media Media Education 170

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Waxing UnLyrical

JULY 1, 2013

This happened to me recently, and I (re)learned how to pick up the pieces and move on. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. ” will help you put in place the steps for real world success with your PR clients and programs. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

MARCH 11, 2015

This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals. Partnering with customer service, they introduce “where did you hear about us?” How to Develop Meaningful PR Measurement is a post from: Shonali Burke Consulting, Inc.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Which is not to say they won’t work, it’s just that the likelihood is pretty low.

Customer Service 99

Customer Service LinkedIn Social Media Google 99

Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. How to Apologize Like a Boss.

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

Measurement 40

Measurement How To Marketing Engineering 40

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Waxing UnLyrical

NOVEMBER 3, 2014

How To Start a Riot With Social Media. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings.

Customer Service 68

Customer Service Social Media Resources Government 68

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

MAY 19, 2014

Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. Ken Muller shares a personal experience where automation enhanced his customer service experience. How to Ask for Guest Bloggers Without the Awkwardness. 5 Tips to Build Confidence.

Customer Service 72

Customer Service Resources B2B Facebook 72

wiredPRworks

FEBRUARY 11, 2016

Do your customers see you as the company or person you think you are? Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Ensuring your brand tells a story to maintain connections and community. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ?

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. First, they sent her a pre-formatted response about how to untag herself from the photo. Social media by definition is a space where people share ideas and information. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

wiredPRworks

OCTOBER 9, 2015

This session, presented by the LinkedIn author in “Success Secrets of the Social Media Marketing Superstars,"" will show you how to transform your lonely LinkedIn profile into a super-charged networking tool that positions you and your company as the leaders your ideal attendees are seeking. Tuesday October 13th, 2015. 3:00 pm - 3:30 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

FEBRUARY 24, 2016

Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Providing feedback in a visual way. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

PR 20/20

NOVEMBER 30, 2022

This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Is it your culture? Evangelist.

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

AUGUST 2, 2016

These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. Build crisis communications practices throughout curriculum. Researchers and practitioners need to work together in order to address these challenges.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Messenger is being used in a variety of different ways, like customer service. One of the challenges of course with all of these advances is to see how it is being applied.

Social Media 40

Social Media Resources Media Case Study 40

Beyond PR

JUNE 1, 2016

This means keeping on top of industry advancements and understanding how to use today’s and tomorrow’s marketing tools to ask better questions, articulate needs and expectations more effectively, and efficiently leverage the skills of your marketing team. Businesses have long made decisions based on data. Not so much on analytics.

Marketing 40

Marketing Chemicals Analytics Data 40

Prohibition

JANUARY 7, 2022

Overall, the primary goals of crisis management are to: Inform the general population about the emergency situation in a straightforward and confident manner. Public health safety information, such as a product recall, should be communicated as soon as possible. Ensure that there is a free flow of communication.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Which makes a good CRM system for small business a necessity. magnum via Flickr, CC 2.0.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Kristie Aylett. Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

Prohibition

NOVEMBER 9, 2021

provide customer service to their clients. increases the chances of the user converting into a customer. Developing high-quality, valuable content while also connecting with corporate partners and community members. Developing relationships with loyal customers and encouraging them to campaign for your brand.

Advertising 62

Advertising Advertising Social Media Facebook 62

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. You Should. Flip that around completely.

Brand 120

Brand Branding Marketing How To 120

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78