The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s an incredible resource for brands seeking to understand what motivates and engages their audience.

Twitter 235

Twitter Customer Service Web Facebook 235

Communications Conversations

SEPTEMBER 8, 2021

While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. No replies (that’s customer service). Especially retweets and replies. That’s it.

Twitter 149

Twitter Company Brand Branding 149

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? How can we use OUR OWN customer service experiences to help clients? They are empowered; you get insights. prprochat. —

Social Media 100

Social Media Media Customer Service Resources 100

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Just look at your Facebook feed–how many ads are in it? Driving awareness and engagement with customers. Serving as a customer service channel. Not surprising.

Strategy 106

Strategy B2C B2B Resources 106

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms.

Trends 124

Trends Pitching Twitter Nonprofit 124

Cision

DECEMBER 14, 2015

For any post that you put on Facebook, Twitter, Instagram, etc., In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. In non-crisis times, this is simply social care (customer service).

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Communications Conversations

JUNE 18, 2019

I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. In fact, it’s pretty close to automated responses via AI at this point (and, in fact, if you DM many brands on Facebook, that’s exactly what you’ll get!).

Community 127

Community Twitter Brand Branding 127

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

Communications Conversations

JANUARY 29, 2019

Because customer service is something almost every brand worth its salt is doing on Twitter and Facebook. Responded to customer rants on social media with templated responses? This is customer service. In case you haven’t heard, Facebook is having an engagement problem. Massive resources.

Brand 68

Brand Branding Customer Service Trends 68

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. Your social media manager needs to be more than someone who just knows how to schedule posts on Facebook. Here’s a resourceful flow chart that will help you with this. Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Put resources into fast social care (customer service). Direct influencer-outreach. Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media’s transparency is a major resource when it comes to spying on competitors. Are they getting twice as many Likes from their Facebook posts? Compare and Contrast.

Social Media 120

Social Media Real Estate Media How To 120

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. then you need to actively let your customers and prospects know this.

Communications 105

Communications Brand Branding Policies 105

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. a) PR confident in “advising on DEI, but lack budget and training” via Muck Rack “40% said their organization has not allocated budgetary resources for PR toward DEI work.”

Instagram 136

Instagram Technology Resources Employee 136

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Advertising 120

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Part of simplifying communication is adopting new technologies that allow you to communicate with fewer resources. Email autoresponders used to indoctrinate new customers. Reassess technology. Reassess the big picture.

Measurement 120

Measurement Resources Technology Examples 120

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful. Barry Moltz on Facebook. Let’s Connect!

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. By extension, business customers can also help one another. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Cision

MAY 10, 2016

This includes established platforms (from Facebook, WeChat and Snapchat), next frontiers, such as virtual reality and smart devices (Amazon Echo, Apple Watch and Jawbone), as well as future connection points. Or, WeChat, which lets customers make and send payments. Don’t be afraid to move on when one of your channels becomes dormant.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

ReimaginePR

AUGUST 1, 2016

We’ll show you some of the best practices for getting your brand noticed in this extra resource. Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. Click Here.

Brand 120

Brand Branding Marketing How To 120

Buzzstream

JANUARY 5, 2024

Find an Email on Facebook Many bloggers don’t include email addresses on their websites but have one on Facebook. To find an email address on Facebook, you can find email addresses on the page’s homepage under the intro section. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website.

How To 83

How To LinkedIn Tools Google 83

Landis PR

MARCH 14, 2022

You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. Engage with your fans and focus on customer service to generate positive reviews.

Social Media 52

Social Media Consumer Brand Branding 52

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

NOVEMBER 3, 2014

Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. Twitter Facebook Google+ LinkedIn Monday Roundup: Rocking the Vote. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Customer Service 68

Customer Service Social Media Resources Government 68

Cision

MAY 6, 2015

Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company. From a digital standpoint, Google Analytics is a great measurement tool to understand customer behavior on a web property.

Engineering 120

Engineering How To Measurement Analytics 120

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. First, due to volume (it’s all over my Facebook stream), second due to credibility of links where the story originated. ( Is it shared by the NYT? Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Waxing UnLyrical

MAY 19, 2014

Why: In this classic from the WUL vault, I examine the real value of Facebook fans. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. Twitter Facebook Google+ LinkedIn Monday Roundup: Value.

Customer Service 72

Customer Service Resources B2B Facebook 72

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Handle the low-hanging fruit (customer service). Conclusion.

Social Media 84

Social Media Media Customer Service Measurement 84

PR 20/20

OCTOBER 5, 2017

This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers. >>> Related resource 6 Ways to Win Executive Buy-In for Inbound Marketing. >>> Related resource : How Marketing Can Support the Sales Process. million sale).

Marketing 45

Marketing Engineering Resources Consumer 45

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Waxing UnLyrical

JULY 21, 2014

In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Twitter Facebook Google+ LinkedIn Monday Roundup: Context. Resources Shonali Burke Weekly Roundup context'

Community 78

Community Customer Service Resources Web 78

Rock the Status Quo

APRIL 23, 2015

Enough budget resources to make it work. You’ll also need access to and relationships with customer service to handle customer- and product-related issues within the community and, ideally, a bit of time invested in crisis prevention planning. Today, it’s a stagnant, mostly dead community. What happened?

Brand 100

Brand Branding Community Wikipedia 100