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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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How to Survive this Crisis

The Proactive Report

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Create goodwill and a sense of being connected to your community. Plan Ahead. Figure out a social media content strategy.

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The Top 10 PR Strategies for Small Businesses

Doctor Spin

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

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PR Myth #6 – PR is Only for Crisis

PR for Anyone

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. What are you doing for the community? Hopefully, you never have to deal with crisis PR and know that if you do, you can find a specialized PR person to help you through it.

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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, What is a crisis?

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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Support LGBTQ charities.

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