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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, What is a crisis?

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. It also says they employ nearly 6 million people but that 3.6

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

Around this time, the idea of the solopreneur was beginning to take hold in the PR and marketing communities, with big names like Peter Shankman and Seth Godin publishing content and building their own audiences. He is certainly no stranger to working with other solos and small businesses when his client work requires it, though. “My

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Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

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Monday Roundup: Disaster Preparedness

Waxing UnLyrical

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

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Fix (or Establish) Your Brand Reputation

Shift Communications

Communication with those who could potentially turn into your best advocates will go a long way. This past June, Facebook announced that 30 million small businesses alone had active pages on the social networking site. Do good for your community. Clean up your web presence. Marketing Coordinator. Photo Credit: Forbes.